Digital Marketing & Ecommerce Masterclass - How To Sell Millions in Nigeria & Abroad (Live Event)

Introduction

Welcome to a comprehensive course on Digital Marketing and E-commerce, where we explore the intricacies of leveraging online channels to promote and sell products across various markets, both locally in Nigeria and internationally. This masterclass draws on years of practical experience to help you understand how to maximize revenue through digital marketing strategies.

Can We Start?

The session kicks off with a warm welcome and a check to ensure everyone can see and hear the presenter clearly. The focus of the session is outlined and the presenter explains that he will cover digital marketing and e-commerce techniques that can turn your business into a money-making machine.

The key themes discussed include:

Digital marketing as a skill
Types of digital marketing and which fits your personality
Finding success in digital marketing
E-commerce as a business
Practical frameworks and models to achieve success

What is Digital Marketing?

Digital marketing is defined as the process of promoting products and services across online channels. Examples of online channels include social media, email, WhatsApp, blogs, and more.

The presenter also shares his own credentials and background in the marketing space since 2017. He highlights achievements like being part of a team that broke a Guinness World Record, generating over 7 billion Naira in online sales revenue, and coaching over 200 businesses.

Digital Marketing as a Skill

The session elaborates on the growing digital marketing industry and its impact, providing statistics on internet usage in Nigeria and how the e-commerce market is expected to grow significantly by 2024.

Types of Digital Marketers

There are three primary types of digital marketers:

Creative Digital Marketer: Involves roles like social media manager, influencer manager, graphic designer.
Analytical Digital Marketer: Focuses on data with roles like digital marketing analyst, growth marketing specialist.
Generalist Digital Marketer: Does a bit of everything.

Key tools for each type are also discussed, ranging from design software to various analytical tools.

Practical Frameworks

Several frameworks are introduced to ensure effective digital marketing strategies:

LAB Framework for digital marketing in Nigeria and abroad:
- Learn: Acquire necessary skills via various platforms.
- Agency: Gain practical experience from working at an agency.
- Business: Start your own business to put the theories into practice.
PDP Framework for e-commerce:
- Problem: Identify problems worth solving.
- Data: Collect data to back up the problem identified.
- Product: Develop products that solve these problems.
APC Framework: Always Post Content
- Awareness: Create content to generate awareness.
- Interest: Content to build interest.
- Purchase: Content to drive purchase.
- Repurchase: Retargeting for repurchase.

Success with Ecommerce

The intricacies of succeeding with e-commerce are discussed with another essential model:

EBS (Ecommerce Business Success) Model: This involves utilizing tools like revenue, traffic, value-based calculators, profit margin calculators, and return on ad spend (ROAS) to ensure profitability and operational efficiency.

Keyword

Digital Marketing
E-commerce
Nigeria
PDP Framework
LAB Framework
APC Framework
Profit Margin
Conversion Rate
Traffic
ROI
ROAS
Content Marketing
Analytics

FAQ

Q1: How can I start digital marketing with just my phone?

A1: You can begin by creating content, managing social media platforms, and using mobile-friendly tools like Meta Ad Manager, Google Analytics App, and Shopify's mobile app for crucial functions.

Q2: How can I make money while living in Nigeria?

A2: Use the discussed frameworks (PDP, APC, LAB) to identify problems, collect data, develop products or services that provide solutions, and market them effectively using digital channels.

Q3: How do I incorporate email marketing into my business?

A3: Begin with lead magnets to collect email addresses, follow up with a sequence of informative emails, and regularly engage your audience with bi-weekly or monthly newsletters.

Q4: How do I select a successful niche?

A4: Use the PDP framework to identify a problem, back it with data to ensure it’s worth solving, and then develop a product to address that problem.

Q5: How do I monetize my knowledge?

A5: You can monetize your knowledge through coaching, creating courses, selling templates, offering services like consultancy, and developing digital products like eBooks.

Q6: How do I handle clients with non-realistic goals?

A6: Present them with a feasible plan alongside their unrealistic expectations to make them understand budget limitations and the practical outcomes.

Q7: What kind of skill set do I need to get started with digital marketing?

A7: You should have competencies in content creation, data analysis, understanding key digital marketing tools, and an ever-learning attitude.

Q8: How do I position myself for international markets despite restrictions?

A8: Focus on building a strong online brand locally before venturing internationally and leverage international shipping solutions, even with higher logistics costs.

By adhering to these guidelines and strategies, one can successfully navigate the digital marketing and e-commerce landscape in Nigeria and beyond.