Daze Chat’s Viral Marketing Strategy

Introduction

Daze Chat, a new AI messenger app tailored for Gen Z, has garnered significant attention for its innovative marketing approach. With its official launch on November 4th, the app successfully raised $ 5.7 million in pre-launch funding from renowned venture capital firms, including a16z, Kindred Ventures, Alpaca Ventures, and Uncommon Projects. Over the past six months, the app has seen an impressive 53.5 million views on TikTok and Instagram Reels, resulting in 187,000 signups on its waitlist.

Social Marketing Strategy

Daze Chat's marketing strategy hinges on a well-structured social media plan. The app operates two primary accounts—one on TikTok and one on Instagram—initiating a series of posts from April 2 and May 29, respectively. With a focused commitment to producing one video daily for both platforms, all content is curated as faceless videos that showcase the app's features.

These faceless videos typically consist of screen recordings of the app paired with a conversation thread, accompanied by engaging b-roll footage. Each video demonstrates various app functionalities, including drawings, stickers, images, and GIFs. To resonate with its target audience, Daze Chat employs attention-grabbing hooks often framed as question-and-answer interactions. For example, a video might feature a text exchange like, "Open this letter, do you want to go out with me? No, I have a BF," drawing viewers in with familiar social scenarios.

The app's engagement metrics are remarkable; its most notable post has achieved 8.1 million views, 496,000 likes, and over 4,500 comments. Moreover, 11% of their posts outperform the median engagement rates by a staggering 10 times, highlighting the effectiveness of their strategy.

To expand their reach, Daze Chat is adopting a multi-account strategy, launching at least four smaller accounts on TikTok and one more on Instagram to cater to diverse languages and regions. As they begin granting access to the waiting list users, the anticipation builds, further fueling organic user-generated content on TikTok and Instagram, which can elevate the app's ranking even higher.

Additional Example: The Cat Bat Mask

Another notable case of successful faceless marketing is an Instagram account called The Cat Bat Mask, which has become popular promoting a whimsical product—a Batman mask designed for cats. With approximately 34,000 followers, the account has creatively leveraged faceless Instagram Reels to showcase the product effectively.

The videos primarily feature similar shots of the mask being placed on cats, filmed in a sunlit setting. One of its standout videos amassed a staggering 108 million views, demonstrating that the simplicity of the content can still capture widespread attention. The account regularly updates with new videos, often using varied music, while maintaining a consistent visual theme.

Conclusion

The triumph of Daze Chat and The Cat Bat Mask illustrates the power of innovative marketing strategies utilizing faceless content. By engaging their audience through relatable visuals and clear hooks, these brands effectively build excitement around their products and cultivate substantial organic reach on social media platforms.

Keywords

Daze Chat, AI messenger app, viral marketing, Gen Z, social media strategy, faceless content, TikTok, Instagram, user engagement, multi-account strategy, user-generated content.

FAQ

Q1: What is Daze Chat?
A1: Daze Chat is a new AI messenger app designed specifically for Gen Z, which facilitates engaging conversations using innovative features.

Q2: How much funding did Daze Chat raise before its launch?
A2: Daze Chat raised $ 5.7 million in pre-launch funding.

Q3: What social media platforms does Daze Chat use for marketing?
A3: Daze Chat has active accounts on TikTok and Instagram.

Q4: What is the key feature of Daze Chat’s video content?
A4: Daze Chat’s marketing videos are made using a faceless approach, showcasing screen-recorded app features combined with engaging text conversations.

Q5: What is an example of another faceless brand successfully using social media?
A5: The Cat Bat Mask is an example of a faceless brand that gained attention by promoting a Batman mask for cats through Instagram Reels.