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Create Tiktok Ads Conversion Campaign 2023 | TikTok Ads Complete Guide | Lesson No 11

Create TikTok Ads Conversion Campaign 2023 | TikTok Ads Complete Guide | Lesson No 11

Assalam alekum, in this lesson, we are going to discuss in detail how to run a Kanwaria campaign inside TikTok Ads. This is one of the most crucial companies. We'll delve into each step Inshallah. Before we proceed, recall that in previous lessons, we have already covered how to set up the complaint, the ad level, and the ad group level. Today, we'll try to cover the settings for the conversion tree comprehensively.

First, go inside the pane and click on the option to create vibration. Since we are running a conversion campaign, select the website conversion. Ignore all other types and select the website conveyant. After that, name your conversion complaint. You can name it according to your business.

Next, we turn on the option for creating text, scroll down without changing any other settings, and click continue. The next screen will ask for the name of the ad group. Name it based on audience, gender, interest, and behavior. This helps you remind yourself about the specific audience for this ad set.

Choose the external website for conversion, not the TikTok instant page. We will discuss TikTok instant page in detail in the next lesson. Select optimization events based on your goals, like Add To Cart, Initiate Check Out, Place Order, View content, and page views. Select according to your specific campaign goal. I chose 'lesson order' for this example.

Now, in placement, we will select 'me' and remove the remaining platforms, leaving only TikTok. Automatic placement should not be kept; always customize your placement.

In advanced settings, allow user comments on your video and decide whether to enable video downloads – since it’s an ad, downloading should preferably be turned off. You can also keep off the option for event off, which means TikTok won't dynamically combine different assets.

Regarding audience targeting, you can either let TikTok decide automatically or set it manually. Manual settings include location, language, gender, and device type. You can target Android or iOS users if your product requires a specific platform. Interests and behaviors also influence audience selection, as discussed in detail in our previous lessons.

Budget should be decided based on your financial plan. Enter the budget and select dates for your campaign, whether it's future dates or starting immediately. You can choose to keep it active daily or for a specified range.

Optimization for conversion should be kept as conversion without using click or value-based and selecting the lowest cost, as discussed previously.

Proceed to the ad level to upload your video. Select an identity for your ad if needed. Create a custom identity so that no profile shows up and all traffic goes directly to your website.

Upload your creative (video) and customize the thumbnail. Choose a frame that’s attractive. Then, add your ad text, keeping it between 40 to 60 characters for it to be immediately visible. Longer text goes under 'See More'.

For interactive advanced settings, you can leave them for now and proceed by adding your website's URL. Select a standard call-to-action like 'Shop Now', so there's clear instruction for the viewers.

Click next and submit your ad.

Keywords

  • TikTok Ads
  • Conversion Campaign
  • Kanwaria Campaign
  • Ad Group
  • Website Conversion
  • Optimization Events
  • Audience Targeting
  • Budget Dates
  • Campaign Setup
  • Custom Identity
  • Ad Text
  • Call-to-Action

FAQ

1. What is the first step in setting up a conversion campaign on TikTok?

  • The first step is to go inside the pane and click on the option to create vibration, and then select the website conversion option.

2. How should you name your conversion complaint?

  • You should name your conversion complaint based on your business.

3. What placement settings should you choose for a conversion campaign?

  • Customize the placement settings by removing all except TikTok.

4. How do you set up your audience targeting?

  • Audience targeting can be set manually based on location, language, gender, and device type, among other criteria.

5. What should your budget considerations be?

  • Decide a budget based on your financial plan. Enter the budget amount, and select the appropriate dates for your campaign.

6. How do you optimize for conversion in TikTok Ads?

  • Select conversion without using click or value-based optimization and choose the lowest cost option.

7. What should be the length of the ad text?

  • Ad text should be between 40 to 60 characters to ensure visibility without getting cut off under 'See More'.

8. What call-to-action should be selected for a product ad?

  • The 'Shop Now' button should be selected to direct viewers clearly towards making a purchase.

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