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Copywriting, Tampa, & Tiktok Growth to 88,000
Introduction
In a recent interview, Christian Boner shared his inspiring journey as a marketer, business owner, and content creator. With a significant TikTok following of 88,000 and a strong presence on other platforms like Twitter, Christian has built a diverse portfolio, including an information marketing company, a software business named List Kit, and a streetwear brand called Fragile.
Background and Business Ventures
Christian's entrepreneurial path began during his college years, where he started a marketing company alongside friends. Stemming from their frustration with online learning during the COVID-19 pandemic, they initiated this venture. Despite facing initial challenges, they discovered cold emailing, which became a successful strategy for attracting clients. Eventually, this marketing agency transitioned into a scalable coaching program followed by the launch of List Kit, a B2B software solution.
From a broader perspective, Christian currently operates a marketing company called Client Ascension, which led to his recognition as a Two Comma Club Award winner with ClickFunnels. He also emphasizes the importance of maintaining a strong email marketing strategy, which he claims yields the highest return on investment for his business.
The Birth of Fragile
While in Tampa, Christian launched Fragile, inspired by a social media post highlighting the branding potential of shipping boxes. He creatively rebranded the word "fragile" while giving it a mental health twist, promoting the idea that people should be treated with care and respect. Sporting his Fragile hat, Christian often finds it to be a conversation starter, helping him connect with new people in Tampa.
TikTok Strategy and Growth
Christian attributes much of his follower growth on TikTok to consistency and effective communication. His approach includes posting daily, honing his on-camera presence, and crafting engaging hooks to attract viewers. By experimenting with various content themes, he discovered that relatable topics often resonate well, especially the popular subject matter of dating. His personal experience and local insights from Tampa further enrich his content.
Christian underscores that his TikTok efforts weren't initially aimed at becoming a content creator; rather, it was to generate leads for his business. He has successfully blended personal anecdotes with business advice, captivating a wider audience.
Marketing Insights and Future Plans
When discussing marketing channels, Christian remarked that cold emailing provides the best ROI, especially when compared to ads. While ads can scale a business, cold emailing has been essential for establishing initial client relationships and nurturing prospects.
As for future growth and scaling his businesses, Christian is focused on continuing to develop List Kit and aims for a nine-figure exit. His partnerships, formed through shared experiences in college and collective industry insights, have played a crucial role in the successful evolution of his ventures.
In summary, Christian Boner's story is one of resilience and innovation, showcasing how understanding market dynamics, utilizing digital platforms, and maintaining consistency can lead to significant growth.