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Complete TikTok Marketing Course

Complete TikTok Marketing Course

Introduction

Hello everyone! Welcome to Technic Force Learning. This course is all about TikTok, so let's get started.

Chapter One: Introduction to TikTok

Lesson One: What is TikTok and How Does It Work?

TikTok is a social app used to create and share videos with more than a billion monthly users. Many videos focus on music, using the app's extensive catalog of sound effects, music snippets, and filters for short dancing and lip-syncing clips. TikTok also offers DIY, comedic sketches, and various other types of videos.

TikTok's predecessors include Vine, Dubsmash, and Musical.ly, which was acquired by ByteDance in 2017 and merged into TikTok. By 2018, TikTok had surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs in U.S. app stores. The platform has over a billion monthly active users globally, with women and users aged 10-29 being the most dominant demographic.

How Does TikTok Work?

Getting Started with TikTok

  • Users can film videos up to 15 seconds long or connect multiple clips for up to 60 seconds. Recently, the time limit was expanded to 3 minutes.
  • Video editing tools include a library of songs, effects, filters, and sound bites.
  • Users can upload longer videos recorded outside the app.

Navigating TikTok

  • Home: Displays "Following" and "For You" feeds.
  • Discover: Shows videos tagged with trending hashtags.
  • Create Video: Opens the record screen.
  • Inbox: Shows activity on your videos.
  • Profile: Displays your profile that can be made private.

Watching TikTok Videos

  • TikTok videos appear vertically on the screen. Users can engage with them using hearts, similar to likes.
  • After downloading the TikTok app, you’ll see featured videos on the "For You" page.
  • Use the "Discover" magnifying glass icon to search for keywords and hashtags.

Creating TikTok Videos

  • Click the "Create Video" button, and you can find sounds, effects, and filters to apply before recording. Videos can be saved as drafts or posted immediately.

Predecessors and Evolution

  • Musical.ly was a popular app for lip-syncing videos until it was acquired by ByteDance in 2018 and merged with TikTok, leading to a broader scope for video creation.

Factors Contributing to Popularity

  1. Celebrity Endorsements: Celebrities like Jimmy Fallon have significantly driven TikTok’s popularity through challenges and trends.
  2. Localized Content: TikTok runs local contests and challenges, capitalizing on local trends and hashtags.
  3. Easy Content Creation: The app simplifies video creation and sharing.
  4. Versatile Ad Formats: Brands like Guess have used hashtag campaigns effectively on TikTok.

Brand Leverage

  • Brands can leverage TikTok through challenges, influencer partnerships, and ads.
  • Using TikTok’s ad formats like TopView Ads, In-Feed Ads, and Branded Hashtag Challenges can help reach a larger audience.

Lesson Three: Why TikTok is Important for Your Business

Audience Reach

  • TikTok has over 1 billion active monthly users, making it a goldmine for exposure.
  • The platform is especially effective for reaching a younger audience aged 16-24.

Creative Liberty

  • TikTok’s entertaining and authentic content style allows brands to express themselves uniquely.
  • Users are more attracted to educational and personality-driven content.

Influencer Potential

  • Any user can go viral regardless of the follower count, providing endless influencer opportunities.
  • TikTok’s Creator Marketplace helps brands find the right influencers.

Content Repurposing and User Engagement

  • TikTok videos can be repurposed across multiple platforms.
  • The algorithm rewards engaging and frequent posting.

Chapter Two: Setting Up Your TikTok Account

Lesson One: How to Set Up Your TikTok Account

Getting Started

  1. Download the TikTok app.
  2. Sign Up using your phone, email, Facebook, Apple, or Google account.
  3. Complete Profile setup by adding a profile picture, bio, and connecting other social accounts like Instagram and YouTube.

Navigating Profile Settings

  • Profile: Edit details, change username, add social links, and invite or find friends.

Lesson Two: How to Set Up Your TikTok Business Account

  1. Download and Sign Up on TikTok.
  2. Switch to Business Account from the “Manage Account” section.
  3. Customize Account: Choose the category that fits your business.

Lesson Three: TikTok Features from Basic to Advanced

  1. Basic Features: Video uploading, editing, filters, effects, social sharing, likes, comments, notifications.
  2. Advanced Features: Duets, Reactions, Hashtags, Live Streaming, QR Code Scanner, Geolocation.
  3. New Features: Schedule events, picture-in-picture mode, live Q&A, top streams, assigned moderators, keyword filters, comment alerts.

Lesson Four: What You Need to Know About TikTok for Business

  • TikTok is perfect for targeting millennials and Gen Z users.
  • Various ad formats: In-Feed Ads, Branded Hashtags, Brand Takeovers.
  • Challenges include security concerns and censorship restrictions.

Chapter Three: Creating Your TikTok

Lesson One: How to Create a Video on TikTok

Step-by-step process to create, record, and edit videos with options for adding effects, filters, text, and stickers.

Lesson Two: How to Add Effects, Duets, and Challenges on TikTok

  • Add Effects before or after recording your video.
  • Duets: Choose a video, tap the share button, select the duet option, and record your version.
  • Challenges: Use trending audio and hashtags to join a challenge.

Lesson Three: How to Schedule Posts on TikTok

  • Using TikTok’s Web Upload Page: Schedule posts up to 10 days in advance.
  • Step-by-Step Instructions: Log in on TikTok web, upload video, add details, select schedule time, and set tracking links.

Lesson Four: How to Share Videos on TikTok

Share TikTok videos, profiles, sounds, and hashtags directly to other social media platforms or download them to your device.

Lesson Five: Tips and Tricks in Creating Content for TikTok

  1. Jump on Current Trends.
  2. Boost Account Authority.
  3. Follow Up Quickly on Content.
  4. Post Short and Snappy Videos.
  5. Cross-Promotion: Share videos on other platforms to boost views and engagement.

Lesson Six: Four Ways to Use TikTok for Business

  1. Create Original Content.
  2. Curate and Share User-Generated Content.
  3. Advertise on TikTok.
  4. Develop Influencer-Created Content.

Lesson Seven: Do's and Don'ts for TikTok Brands

Do’s

  • Have a niche.
  • Follow trends.
  • Post frequently.
  • Switch up content.
  • Work with influencers.

Don’ts

  • Sound too salesy.
  • Violate rules.
  • Forget to engage.

Chapter Four: Advertising on TikTok

Lesson One: TikTok Ads – Basics and Benefits

  • Ad Formats: In-Feed Ads, Brand Takeover, TopView, Branded Hashtag Challenges, Branded Effects.
  • Ad Creative: Utilizes Smart Video, Smart Video Soundtrack, and Automated Creative Optimization.
  • Targeting Options: Audience, Demographics, Interests, Behaviors, Creators, Device.

Lesson Two: How to Advertise on TikTok – Step by Step

  1. Choose Goal.
  2. Select Audience.
  3. Set Budget.
  4. Design Ad.
  5. Go Live.
  6. Measure Results.

Lesson Three: Different Ways to Advertise on TikTok

  1. In-Feed Ads.
  2. Brand Takeover.
  3. TopView.
  4. Branded Hashtag Challenge.
  5. Branded Effects.

Lesson Four: How Much Do TikTok Ads Cost?

  • Costs: Starting at $ 10 per CPM; high costs for brand takeovers, hashtag challenges.
  • Suitability: Ideal for brands targeting younger audiences, as advertising can be expensive.

Lesson Five: Pros and Cons of TikTok Advertising

Pros

  • Huge audience reach.
  • Creative potential.
  • New market reach.
  • Automatic video playback.

Cons

  • Expensive ads.
  • Best suited for younger demographics.
  • Ad censorship common.

Chapter Five: TikTok for Business

Lesson One: Benefits of TikTok for Business

  • Huge Growing Audience.
  • International Reach.
  • Video Marketing.
  • Original, Engaging Content.

Lesson Two: Mistakes Small Businesses Make on TikTok

  1. Not joining TikTok.
  2. Not watching videos.
  3. Not creating video content.
  4. Creating a business account.
  5. Not using trending songs.
  6. Not content planning.
  7. Giving up on video content.
  8. Not posting frequently.
  9. Forgetting cross-promotion.

Lesson Three: How Small Businesses can Grow with TikTok

  • Audience Engagement: Share your brand story for genuine connection.
  • Creator Partnerships: Amplify your message.
  • User-Friendly Tools: TikTok for Business offers creative and straightforward tools for growth.

Keywords

  • TikTok
  • Video Creation
  • Social Media Marketing
  • Brand Awareness
  • User Engagement
  • TikTok Ads
  • Content Strategy
  • Influencer Marketing
  • Business Growth
  • Advertising Costs

FAQ

  1. What is TikTok and how does it work?

    • TikTok is a social app for creating and sharing short videos, known for music, dances, and various other content types. Users can film, edit, and share directly within the app.

  2. Why is TikTok popular?

    • TikTok's popularity is driven by easy content creation, celebrity endorsements, localized content, and engaging community challenges.

  3. Is TikTok beneficial for businesses?

    • Yes, especially for targeting younger audiences. TikTok offers creative liberty and potential for large audience reach and influencer partnerships.

  4. How do you advertise on TikTok?

    • You can use ad formats like In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects to reach your audience.

  5. How much do TikTok ads cost?

    • TikTok ads can be expensive, starting at $ 10 per CPM with high minimum spends for premium ad types like Brand Takeover and Hashtag Challenges.

  6. What are the pros and cons of advertising on TikTok?

    • Pros include large audience reach, creative potential, and engagement. Cons involve higher costs and suitability more skewed to younger demographics.

  7. How can small businesses grow with TikTok?

    • Small businesses can grow by sharing their brand story, using creative tools and formats, partnering with influencers, and engaging with their audience authentically.

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