Complete TikTok Ads Setup For SMMA (2023)

Introduction

Facebook ads for social media marketing agencies (SMMAs) are becoming increasingly challenging to work with. The days of cheap meetings from Facebook ads seem to be dwindling unless you have a remarkable level of skill and an extensive array of creative materials. Facebook ads are undoubtedly the most scalable method to acquire clients, but their effectiveness is waning. If you're looking for an alternative, TikTok ads have emerged as an excellent option. Many people don't realize that TikTok ads can be highly effective for B2B client acquisition. This article will provide you with a complete A-to-Z guide on how to set up a TikTok ad campaign for acquiring SMMA clients.

Viability of TikTok Ads for B2B

Most assume TikTok ads are solely for B2C marketing, but that's a misconception. TikTok ads can effectively generate meetings with various local businesses such as real estate agents, mortgage brokers, chiropractors, and dentists. The conversion rates are impressive, akin to Facebook ads from five years ago.

Campaign Setup

Here, we'll walk through the entire process of setting up a TikTok ad campaign for B2B client acquisition, focusing primarily on lead generation ads.

Create a Campaign: Start by creating a campaign in the TikTok Ads Manager. Choose the lead generation objective.
Campaign Name: Name your campaign, for example, "Test B2B".
Budget Settings: Opt for ad set budget optimization and set a daily budget of $ 20.
Creative and Targeting Settings: Leave the 'Automatic Creative Optimization' off. Customize targeting to the United States and Canada.

Targeting Setup

The core of a successful TikTok ad campaign lies in precise targeting. We will set up three primary ad sets:

Open Targeting: Set the age range, exclude lower age ranges if necessary, and avoid further demographic segmentation.
High Intent Targeting: Add all interests and select high intent behaviors such as "watched till the end," "shared in the last 7 days," and "followed."
Low Intent Targeting: Similar to high intent but with actions like "liked," "commented," and extending the interaction window to 15 days.

Additional Targeting Options

Advanced targeting options can provide additional layers of specificity:

Hashtag Targeting: Use relevant hashtags to target specific professions.
Custom Audiences: Create custom audiences based on website traffic or engagement with your lead forms to facilitate retargeting and lookalike audience creation.

Ad Creative

Focus on creating compelling ad creatives. Ensure the content grabs attention, offers value, and includes a strong call to action (CTA).

Lead Forms: Use a classic form with 'more volume' type, asking for minimal information: name, email, and phone number.

Conclusion

Following this guide will equip you to start generating high-quality leads and booked meetings via TikTok ads for your SMMA clients. TikTok's algorithm and current cost-per-acquisition rates offer an incredible opportunity for B2B marketers.

Keywords

TikTok Ads
B2B Client Acquisition
Social Media Marketing Agency (SMMA)
Lead Generation
Targeting
Custom Audiences
Ad Creative

FAQ

Q1: Can TikTok ads be effective for B2B marketing?

Yes, TikTok ads can be highly effective for generating leads and meetings with various local business niches.

Q2: What are the main targeting strategies for TikTok ads?

The three primary targeting strategies include open targeting, high intent interest targeting, and low intent interest targeting.

Q3: Should I focus on creative optimization?

Yes, focusing on creating compelling, attention-grabbing ad creatives with strong CTAs is crucial for success.

Q4: Can I use TikTok ads for industries like chiropractors, real estate agents, or mortgage brokers?

Absolutely, TikTok ads can effectively target and convert professionals in various local business niches.

Q5: How should I set up my budget for TikTok ad campaigns?

Start with a daily budget of $ 20 and optimize based on the performance of your ad sets.

Q6: What additional targeting options can I use for better results?

Advanced options include hashtag targeting and custom audiences based on website traffic and lead form engagement.

Q7: What should I include in my lead forms?

Keep it simple: collect basic information such as name, email, and phone number for optimal conversion rates.