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Collaboration Insights & Analytics | Affiliate Marketing | TikTok Shop UK

Collaboration Insights & Analytics | Affiliate Marketing | TikTok Shop UK

Once you start collaborating with creators and making affiliate sales, you can monitor how well your products are performing in the Insight section of the Affiliate Center. Insights focus on three primary areas: product analytics, collaboration analytics, and creator analytics. We recommend keeping track of your collaboration statistics to adjust what's working and what isn't effectively.

Product Analytics

In this section, you can see an overview of your collaborations' core data and product list.

Core Data Metrics:

  • Revenue: Monitor the revenue within a selected timeframe (excluding refunded orders).
  • Estimated Commission: Track the commission paid to creators for all orders (including paid, unpaid, and refunded orders).
  • Sales Creator: Number of sales within the selected timeframe.
  • Items Sold: The number of items sold, excluding refunded orders.
  • Sales Product: Number of products generating Gross Merchandise Value (GMV), excluding refunded orders.
  • Refund Item Sold: Number of items sold through the affiliate collaboration that were refunded.
  • Refund Revenue: Revenue from refunded items.

You can click on Trend Comparison to select different data metrics to compare, such as Item Sold vs. Revenue. Customize your selected timeframe at the top of the screen by choosing the start date and end date (day, week, and month).

Product List

Below the core data, you’ll find a product list that allows you to look through data metrics for specific items from your TikTok shop. You can toggle between product name and product ID when you search, then pick the main category it's in. Data metrics you can track include:

  • Revenue
  • Refund Revenue
  • Items Sold
  • Refund Items Sold
  • Estimated Commission
  • Sample Number
  • Sales Creator
  • Video Number
  • Live Number

You have the option to export this data in a report and review your export records from the last 7 days. By viewing details for each product, you’ll be taken to a Product Details page where performance metrics, affiliate revenue, the number of items sold, and estimated commissions are displayed.

Collaboration Analytics

This is split into Target Collaborations and Open Collaborations.

Core Data:

  • Affiliate GMV: Total amount of paid orders thanks to creator collaborations.
  • Affiliate Items Sold: Including refunded orders.
  • Number of Creators: In either collaboration.

Tables underneath allow you to narrow down your data. The Target Collaboration Table and Open Collaboration Table present data like:

  • Collaboration Name
  • Product Name
  • Product ID
  • Collaboration ID
  • Creator Details

Creator Analytics

Here you can explore performance insights from your creator partnerships.

Core Data Metrics:

  • Affiliate GMV
  • Affiliate Live GMV
  • Affiliate Shoppable Video GMV
  • Estimated Commission
  • Items Sold
  • Affiliate Items Returned

To customize your data options, click on Metrics. You can also Export the data to your computer. Check out video rankings in the Video Ranking section and view detailed performance metrics for individual videos.

The final table looks at creators from all top GMV categories, EC levels, MCNs (Multi-Channel Networks), and all creators. You can see data metrics such as:

  • Affiliate GMV
  • Estimated Commission
  • Items Sold
  • Affiliate Orders
  • Total Number of Buyers
  • Clickthrough Rate (CTR)
  • Affiliate Followers
  • Affiliate Lives
  • Total Number of Affiliate Shoppable Videos

Toggle Setting:

If you only want to see Target Collaboration Analytics, you can turn on that setting.

We hope you enjoyed this comprehensive breakdown of the affiliate marketing insights. Join us in the next video to discuss Creator Agency Partners (CAP).

Thanks for watching. Hit the subscribe button to keep yourself up-to-date about all there is to know about selling on TikTok Shop.

Want to learn even more? Head to the TikTok Shop Seller Academy or follow us on TikTok at Sell with TikTok Shop UK. We’ve linked all of this and more in the YouTube description below.

Keywords

  • Affiliate Marketing
  • Product Analytics
  • Collaboration Analytics
  • Creator Analytics
  • TikTok Shop
  • Revenue
  • Estimated Commission
  • GMV (Gross Merchandise Value)
  • Sales Creator

FAQ

Q1: What are the main areas covered in TikTok Shop's affiliate insights? A: The three main areas are product analytics, collaboration analytics, and creator analytics.

Q2: How can I customize the timeframe for viewing product analytics? A: You can customize the timeframe by choosing the start date and end date at the top of the screen, including options for day, week, and month views.

Q3: What data metrics can I track for specific items in my TikTok Shop? A: You can track revenue, refund revenue, items sold, refund items sold, estimated commission, sample number, sales creator, video number, and live number.

Q4: Can I export the data from the affiliate insights? A: Yes, you can export data from product analytics, collaboration analytics, and creator analytics.

Q5: How do collaboration analytics help in monitoring affiliate performance? A: Collaboration analytics split into target and open collaborations providing metrics for affiliate GMV, items sold, the number of creators involved, and detailed tables to narrow down data by collaboration name, product name, and more.

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