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Canvas Beauty's business is booming thanks in part to TikTok presence
Introduction
On this Cyber Monday, local TikTok entrepreneur Stormy Steel and her Canvas Beauty brand are aiming to break records. Steele's TikTok account has already made waves as the first to achieve a million-dollar live stream on the app, and her business is the first in Huntsville to host a live show showcasing its beauty products. While the journey began with a simple website, the Canvas Beauty brand has experienced remarkable growth since launching listings on TikTok Shop, the social media platform’s online shopping feature. Just this past weekend, they processed 100,000 orders and surpassed $ 2 million in sales.
Caleb Aguayo from Fox 54 News explored how Canvas Beauty effectively distributes its products globally from a single warehouse. The brand organized a Cyber Monday live stream to boost online sales in anticipation of the holiday season. They operate without brick-and-mortar stores, relying solely on the internet, especially the TikTok platform, for sales.
The warehouse features a stage specifically designed for TikTok live streams, staffed by a dedicated crew focused on capturing quality videos. Stormy Steel, the owner, credits TikTok for the surge in her business: “We were the first brand to do a $ 1 million live stream on the TikTok Shop platform, which made us number one in the United States. I broke that record again in September with about $ 1.5 million in sales during a single stream and cleared over $ 2 million this Black Friday.”
Despite the success, the road hasn’t always been smooth. In 2020, they made approximately $ 20 million in web sales, but just two years later, during the COVID-19 pandemic, Stormy Steel had to adapt her advertising strategy. The introduction of TikTok Shop revitalized her business and made a significant difference.
Amber Jones, the company’s Chief Financial Officer, described the fast-paced environment at Canvas Beauty, comparing it to a “NASCAR race” due to the constant effort to keep up with demand. She reflects on the brand’s evolution from humble beginnings, having witnessed Stormy Steel’s vision grow over the past decade.
The impressive growth has led to the company employing around 70 people for manufacturing, packaging, and live-streaming operations on TikTok. The brand prides itself on providing job opportunities and second chances, highlighting their commitment to their team members. Although they currently operate from one warehouse, they anticipate expanding with more locations in the coming years.
Canvas Beauty has become the number one brand for hosting TikTok live streams in both the United States and the United Kingdom, offering an inside look at their product range as the holiday season approaches.
Keywords
- Canvas Beauty
- TikTok
- Cyber Monday
- Livestream
- E-commerce
- Beauty products
- Stormy Steel
- $ 2 million sales
- Warehouse
- Second chance employment
FAQ
Q: What is Canvas Beauty?
A: Canvas Beauty is a beauty brand owned and operated by Stormy Steel, primarily utilizing online platforms for sales.
Q: How has TikTok impacted Canvas Beauty's sales?
A: TikTok has significantly boosted Canvas Beauty's sales, enabling them to achieve record-breaking live streams and sales figures.
Q: Where is Canvas Beauty located?
A: Canvas Beauty is based in Huntsville, Alabama, and operates without physical retail stores.
Q: How many employees does Canvas Beauty have?
A: The company currently employs around 70 people across various operational roles.
Q: What were Canvas Beauty's sales figures during Black Friday?
A: Canvas Beauty surpassed $ 2 million in sales during a single Black Friday live stream.