Building TikTok Educating Leadership Tips | Justin Jordan | Individual Contributor Marketing Podcast

Introduction

In the ever-evolving landscape of social media marketing, professionals often find themselves navigating the challenging task of educating leadership about new platforms and strategies. This conversation delves into the insights offered by Justin Jordan, an individual marketing contributor, as he discusses the nuances of convincing higher-ups about integrating TikTok into marketing campaigns.

The Challenge of Convincing Leadership

Justin Jordan highlights that convincing leadership to adopt new social media platforms, like TikTok, can be a lengthy and arduous process. Marketers frequently feel the need to justify and educate their leadership on the benefits and potential returns of using these platforms. In the beginning stages, it usually involves substantial effort and dedication.

Educating Through Meetings and Decks

According to Justin, these conversations typically happen during meetings where marketers present their case, often accompanied by detailed presentations or decks. Using visuals and data to support their arguments can be a crucial factor in swaying the opinions of decision-makers. By building thorough and data-backed presentations, marketers can effectively communicate their vision and the need for embracing new platforms like TikTok.

Justin's experience sheds light on the common struggle faced by many social media marketers. His insights serve as valuable advice for others in the industry who are "fighting the same battle" daily. The importance of perseverance and the strategic use of educational materials cannot be overstated.

Conclusion

The journey to get leadership on board with new social media ventures, such as TikTok, requires patience, a well-crafted approach, and compelling evidence. Justin Jordan's experiences and tips serve as a guide for marketers who aim to bring innovative ideas to their leadership's attention and secure the necessary buy-in.

Keywords

Social Media Marketing
Educating Leadership
TikTok Integration
Marketing Strategies
Decision-Making Processes
Data-Backed Presentations
Convincing Leadership
Innovative Marketing

FAQ

Q: Why is it important to educate leadership about new social media platforms like TikTok?
A: It's crucial because leadership needs to understand the potential benefits and ROI of new platforms to make informed decisions about marketing strategies.

Q: What methods can social media marketers use to convince their leadership to adopt TikTok?
A: Methods include detailed presentations (decks), meetings, and using data and visual aids to support their arguments.

Q: What common challenges do marketers face when trying to convince leadership to adopt new social media platforms?
A: Common challenges include resistance to change, the need for extensive proof of potential success, and the time-consuming nature of these educational efforts.

Q: How can marketers build effective presentations to sway leadership's opinions?
A: Marketers can create data-backed, visually appealing, and comprehensive presentations that clearly outline the benefits and potential returns of adopting new platforms.