Brand Building Is not Marketing #sharktankindia #lenskart #brand #marketing #branding #starbucks

Brand Building Is Not Marketing #sharktankindia #lenskart #brand #marketing #branding #starbucks

Brand building is often misunderstood as marketing, which is a common issue among marketers. They believe they are solely responsible for constructing a brand. However, a brand is actually a synthesis of numerous elements. Trust, for instance, plays a vital role in brand development. Take Starbucks as an example.

You don't frequent Starbucks merely because you find its logo appealing. While there's a degree of likability in that aspect, it's really the employees that make Starbucks what it is today. The human element is a crucial component of the brand. You visit Starbucks not just for the coffee but for the personalized experience. When someone at Starbucks addresses you by name and warmly offers your coffee by saying, "Hi Raj," or "Hi Push, your coffee is ready," this personal touch is a significant part of what strengthens the brand's identity.

In essence, employees who deliver a personal and memorable customer experience play an equally significant or even larger role in building the brand. The combination of various elements, including marketing, trust, and human interaction, ultimately forms a strong and enduring brand.

Keywords

• Brand Building
• Marketing
• Trust
• Starbucks
• Employees
• Customer Experience
• Personalization
• Human Element

FAQ

Q: What is the main difference between brand building and marketing?
A: Brand building encompasses various elements like trust, human interaction, and personalization, while marketing focuses mainly on promoting the brand.

Q: How do employees contribute to brand building?
A: Employees enhance the brand by offering a personalized and memorable customer experience, such as addressing customers by name, which fosters brand loyalty and trust.

Q: Can a brand be built by a single group of people?
A: No, building a brand requires multiple elements and stakeholders, including marketing teams, employees, and customer interactions, to come together.

Q: Why is the personalization aspect important in brand building?
A: Personalization helps in creating a memorable experience for the customer, making them feel valued and more likely to return, which strengthens the brand.

Q: Is liking a brand's logo sufficient for brand loyalty?
A: No, while a likable logo can be one aspect, it is not sufficient for brand loyalty. A strong brand is built on trust, quality interactions, and consistent customer experience.