Boosting Ads on iOS Here's How to Avoid Apple’s 30% Service Fee

Boosting Ads on iOS? Here's How to Avoid Apple’s 30% Service Fee

Overview

Did you know that when you run an ad to boost a post on Facebook or Instagram using the mobile app on your iPhone or any iOS device, 30% of your budget for the ad isn't going to Meta (the parent company of Facebook and Instagram), nor is it going to Facebook, Instagram, or even towards your actual campaign? Instead, this portion is going into the pockets of Apple.

What's Happening?

In February, Apple began imposing a 30% service charge on in-app purchases, including when you spend money to boost a post on Instagram or Facebook via the iOS mobile app. This means that a significant portion of your ad budget is redirected away from your campaign due to Apple's surcharge.

Meta's Response

To mitigate this fee, Meta introduced a workaround. You can now create and boost posts directly from the desktop versions of Facebook or Instagram. By doing so, you can avoid the 30% surcharge imposed by Apple when making in-app purchases on iOS devices.

Why This Matters

If you're an advertiser using iOS devices, knowing this could save you a substantial amount of money. Apple has implemented this service charge globally, so it affects advertisers worldwide. By opting to use the desktop websites for Facebook and Instagram for boosting posts, you ensure that your entire budget goes towards promoting your content rather than losing 30% to Apple’s fees.

Conclusion

To maximize the impact of your ad spend, use facebook.com or instagram.com on a desktop to boost your posts. This way, you can avoid Apple's 30% surcharge and ensure that your entire budget supports your campaign.

Keywords

iOS
Apple
30% Service Fee
Meta
Facebook Ads
Instagram Ads
Desktop Website
In-App Purchases

FAQ

Q: What is the 30% service fee by Apple?
A: Apple imposes a 30% charge on in-app purchases, including ad spend, when using their iOS devices.

Q: Is this fee applied globally?
A: Yes, Apple has rolled out this surcharge globally.

Q: How can I avoid paying this 30% fee?
A: Use the desktop versions of facebook.com or instagram.com to create and boost posts instead of using the mobile app on iOS devices.

Q: Does the 30% service fee affect other ad platforms?
A: This surcharge specifically impacts in-app purchases on iOS devices. While this example focuses on Meta, other platforms with in-app purchases may also be subject to this fee.

Q: Why did Meta introduce an option to boost posts on desktop?
A: Meta introduced the desktop option to help advertisers avoid the 30% surcharge imposed by Apple on in-app purchases made through iOS devices.