Boost Leads: Proven Mortgage Marketing Tips Revealed!

Introduction

Are you tired of depending solely on realtor referrals for growing your mortgage business? Imagine a scenario where clients come to you directly, without the constant waiting and hoping. In this article, we will explore how to take control of your marketing as a mortgage broker and generate clients on your own terms. These are proven strategies that I have utilized to scale my own mortgage brokerage, and you can adopt the same practices to foster growth in your business.

The Importance of Marketing

In the competitive mortgage market today, having a robust marketing strategy is crucial for survival and growth. After years of plateauing and closing only 125 loans consistently, I realized the importance of marketing during my last year at a previous brokerage. By implementing marketing strategies, I began to see an uptick in my business in 2013. This upward trend continued when I founded my brokerage in 2013 and invested heavily in marketing. By 2015, I closed 200 loans, and with continuous improvements, I closed over 300 loans in subsequent years.

This journey revealed how essential it is to have a well-thought-out marketing strategy in your business.

Building Your Marketing Foundation

If you're just starting as a mortgage broker, remember that you are now a local business owner. You need a solid foundation before you can start implementing advanced marketing strategies. Here are a few foundational steps to take:

Website and Social Media Presence: Ensure that you have a professional website and active social media accounts. This is critical for reinforcing your online presence.
Implement a CRM: A Customer Relationship Management (CRM) system is necessary for tracking leads, managing client relationships, and automating marketing follow-ups.

Proven Marketing Strategies

Once you've established your foundation, consider these marketing strategies to grow your mortgage business:

1. Embrace Video Marketing

Did you know that 86% of businesses utilize video as a marketing tool? Videos are a powerful medium that can showcase your personality, build trust, and explain complex topics in the mortgage industry. There are several ways to use video, including:

Educational content
Client testimonials
Quick tips on home buying and finances

Authenticity and value are key—your audience will feel more connected to you and your brand when you provide genuine content.

2. Start a YouTube Channel

Consider starting your own YouTube channel. This platform allows you to produce hyper-local content that speaks directly to your community. Focus on what potential buyers are searching for—such as local neighborhoods, interviewing real estate agents, or highlighting community events. YouTube is the second-largest search engine in the world, providing extensive exposure to those who post consistent, quality content.

Take your videos and share them across social media platforms. It's not just about posting on YouTube; consider platforms like Facebook, LinkedIn, and Instagram. Videos generate 1,200% more shares and reach compared to text and images alone, potentially increasing your visibility to future clients.

4. Create Valuable Content

Consider creating blogs, podcasts, or written guides that focus on what your clients truly care about—finding the right house. Companies that blog can generate 67% more leads than those that do not. By producing consistent and valuable content, you will position yourself as an expert in your field.

5. Leverage Your Database

Your database of past clients and pre-approvals is crucial. Even if you haven’t marketed to this group yet, remember that these people already trust you. Utilize a CRM to keep in touch and personalize follow-ups, turning your database into a robust referral network.

6. Host Client and Referral Partner Events

Create opportunities for you and your referral partners to connect with clients through events. Whether it's home-buying seminars or fun community events, these gatherings allow you to build relationships beyond the typical business transactions.

Conclusion

By following these proven marketing strategies, mortgage brokers can create a more sustainable and scalable business. Remember, consistency is key—commit to these marketing activities for at least three to six months to shift where your clients come from.

In future articles, we will go deeper into effective marketing techniques that can take your business to the next level. If you found this article helpful, don’t hesitate to share your thoughts in the comments below!

Keywords

Mortgage marketing, client generation, video marketing, social media presence, CRM, content marketing, lead leveraging, local business.

FAQ

1. What are some effective marketing strategies for mortgage brokers?
Some effective strategies include video marketing, leveraging social media, creating valuable content, utilizing a CRM, and hosting client events.

2. Why is video marketing important for mortgage brokers?
Video marketing helps showcase your personality, build trust, and effectively communicate complex topics, making it easier for potential clients to connect with you.

3. How can I leverage my client database?
Utilizing a CRM can help you stay in touch with your past clients and turn them into a reliable referral network.

4. What types of content should I create to attract clients?
Creating content that addresses client interests beyond mortgages, like home buying tips or community highlights, can greatly increase your lead generation.

5. How often should I post on social media or my blog?
Consistency is essential. Aim to post at least once a week across your channels to keep your audience engaged and informed.