Best TikTok Shop Analytics Tool You Need To Use in 2024

In this article, I want to guide you through a popular and powerful TikTok Shop analytics and insights tool called Cata. It's a platform we've been using for analysis, competitor research, market research, and product research, both for our clients and our own shops.

Many have asked me about a good platform or data source to understand the current state of TikTok Shop and the products doing well there. So, without further ado, let's dive into Cata and what it offers!

Why Cata?

Since we started using Cata in November last year, the platform has seen multiple updates, each making it more powerful and feature-rich. If you haven't signed up yet, now’s a perfect time as they’re running a promo—get a 10% discount on your monthly plan and 30% on your yearly plan by using my link before February 24th.

What is Cata?

Cata helps you find all the top trending products, best creators, and top-performing shops on TikTok right now. Whether you're a seller or an agency aiming to gain traction, a platform like Cata helps you craft winning strategies by understanding what works.

Exploring Cata

Step 1: Getting Started

When you first visit the Cata website, your starting point should be "Explore." This section provides a high-level overview of TikTok Shop’s current state, including popular creators, shops, and products. You can search for specific categories, competitors, or creators and analyze their performance.

Step 2: Category Insights

Categories are crucial on TikTok Shop as not every product works well on the platform. Understanding trending categories helps identify if your product fits the market. For example, supplements are currently a hot category. By examining trending categories and top products, you can see what’s performing well and gauge the potential success of your product.

Step 3: Analyzing Shops

The Shops section shows you the top-performing shops in terms of revenue and volume. For instance, Guru Nanda is the top shop, making $ 1 million in revenue just last week. You can click on any shop to see their core metrics, revenue breakdown, and product performance. This can guide you in understanding what strategies they're using to succeed.

Step 4: Product Research

The Products tab lets you explore top-trending products. By analyzing product categories, unit prices, and content, you can uncover what makes a product go viral.

Step 5: Leveraging Affiliate Content

One crucial insight is the power of affiliate content. Most revenue for top-performing shops comes from affiliates. Reaching out to successful affiliates and getting them to create content for your product is a proven strategy.

Step 6: Exploring Videos and Live Streams

The Videos tab showcases top-trending videos. You can use these as templates for your own affiliate content. The Live Stream section highlights trending live streams, which TikTok is increasingly pushing. Thus, keeping an eye on this section is essential as live streaming grows more critical for shop performance.

Conclusion

Cata is a powerful tool for anyone serious about selling on TikTok Shop or managing shops for clients. Take advantage of the promo link to sign up and start using these valuable insights to boost your TikTok Shop's performance.

Keywords

TikTok Shop
Analytics
Insights
Product Research
Competitor Research
Cata
Top-Trending Products
Affiliates
Live Streams

FAQ

Q: What is Cata? A: Cata is a comprehensive analytics and insights tool for TikTok Shop, used for competitor research, market analysis, and product discovery.

Q: How can I use Cata to improve my TikTok Shop? A: You can use Cata to understand trending products, categories, and top-performing shops, helping you craft effective strategies.

Q: Is there a discount for signing up for Cata? A: Yes, using the promo link before February 24th will get you 10% off your monthly plan and 30% off your yearly plan.

Q: How important are categories on TikTok Shop? A: Categories are crucial as they help identify product-market fit. Not all products perform equally well across different categories.

Q: Can I use Cata to find successful affiliates? A: Absolutely! Cata provides insights into top-performing affiliates, allowing you to reach out and collaborate with them for content creation.