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Best NEW Low Budget TikTok Ads Strategy For Shopify Dropshipping

Introduction

Introduction

In this comprehensive guide, I'll be revealing my exact low-budget TikTok ad strategy that will help you go from zero to $ 1,000 per day by gradually scaling your ad spend from $ 50 to $ 100, then to $ 200, and beyond. Reinvesting your profits back into advertisements is key to maintaining profitability with minimal initial investment. This strategy is ideal for beginners and those who don't have a lot of money to start with. By the end of this article, you'll know how to set up your testing campaigns, read key metrics, know when to keep or shut off ads, and learn my scaling method for low-budget ads. Additionally, I'll show you how to find winning creatives for your advertisements.

Getting Started: Setting Up Your Testing Campaign

TikTok Ads Manager

  1. Select Advance - For the advertising objective, choose "website conversions" to drive sales.
  2. Campaign Name - Name it CB1.
  3. CBO (Campaign Budget Optimization) - Turn this on. It allows TikTok to allocate budget towards the best-performing ads, reducing budget wastage.
  4. Budget - Set CBO to the minimum amount of $ 50 per day.

Ad Group Setup

  1. Ad Group Name - Rename it to Group 1.
  2. TikTok Pixel - Ensure it's selected and set the optimization event to "complete payment."
  3. Placements - Select placements manually. Turn off everything except TikTok and include search results.
  4. Advanced Settings - Turn off video download and user comments but keep video sharing on.
  5. Location - Choose only one location per campaign.
  6. Gender - Select based on your product type (e.g., male for car products, female for skincare).
  7. Age - Target 18 to 55.
  8. Language - Select the language of your advertisement (e.g., English).
  9. Broad Targeting - Leave audience and interest behaviors blank.

Creating Ad Creatives

  1. Smart Creative Ads - Have different lines of text for variations.
  2. Ad Details - Upload between 3 to 5 ad creatives.
  3. Lines of Text - Focus on your offer (e.g., "50% off ends at midnight").
  4. Call to Actions - Use compelling CTAs like "Shop now," "Order today," etc.
  5. URL - Make sure it points directly to the product page.

Finding Winning Creatives

Consider using services like Viral Ecom Ads to get high-quality, converting ads. They provide affordable packages and timely deliveries, which is crucial as the faster you get your ads, the quicker you can start making money.

Understanding and Monitoring Metrics

Key Metrics to Monitor

  1. Break Even or Profit - Aim to break even or be profitable on the first day of testing.
  2. Ad Spend - If you haven't broken even by $ 25 in ad spend, reconsider your ads or product.
  3. CPMs and CPCs - Ideal CPM is under $ 10; CPC should be under $ 1.
  4. Healthy Metrics - CPCs between 20 to 50 cents are ideal.

Broad Ad Metrics

  1. CPM (Cost Per Thousand Impressions) - Should be under $ 10.
  2. CPC (Cost Per Click) - Always keep under $ 1. Healthy range is between 20 to 50 cents.
  3. Interest - Look for "Add to carts" and purchases by $ 25 in ad spend.

Scaling Your Campaign

Scaling Steps

  1. Duplicate Campaigns - Duplicate your successful CBO Campaign (CB1) twice to have three separate campaigns (CB1, CB2, CB3).
  2. Increase Budget - Start from $ 50/day budget, and then gradually increase to $ 100, $ 200, and $ 400 based on performance.
  3. Monitor and Adjust - Continuously monitor metrics and shut off underperforming ad groups. Keep reallocating the budget to high-performing ad groups.

Best Practices

  1. Duplication - Duplicate CBO Campaign for broader reach and increased exposure.
  2. Incremental Budgets - Incrementally increase ad spend to scale effectively without risking too much budget.

Keywords

  • Low-budget TikTok ad strategy
  • Dropshipping
  • Testing campaigns
  • Ad metrics
  • CPC and CPM
  • Campaign Budget Optimization (CBO)
  • Ad creatives
  • Scaling campaigns

FAQ

What budget should I start with for TikTok ads?

Start with a minimum budget of $ 50 per day using the CBO (Campaign Budget Optimization) feature.

How do I know if my ad is profitable?

You'll want to break even or be profitable on the first day. Monitor key metrics such as CPM (under $ 10) and CPC (under $ 1).

How many ad creatives should I use?

Upload between 3 to 5 ad creatives for better performance.

What if my ad group isn't performing well?

If an ad group does not perform well by $ 25 spent, consider shutting it off or revising the creatives.

How do I scale my campaigns?

Duplicate your successful campaign twice and incrementally increase your daily ad budget from $ 50 to $ 100, $ 200, and $ 400 based on performance.

How can I find winning ad creatives?

Consider using services like Viral Ecom Ads for high-quality, converting ad creatives, or you can create custom ads following best practices.

What should my target age and language settings be?

Target ages 18-55 and select the language specific to your advertisement, e.g., English.

By following this detailed guide, you can master the low-budget TikTok ad strategy to grow your Shopify dropshipping store profitably. Happy selling!

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