Best Low Budget Tik Tok Ad Strategy | Shopify Dropshipping 2023 | [Step By Step]

Introduction

Consolidating the Chaos: Your Go-To Guide for TikTok Advertising

We all know the internet is flooded with gatekeeping gurus on how to start a business. They often show results of their own businesses that they've scaled to seven figures, giving you some valuable information. The problem is that it can be extremely overwhelming and even stressful when all this information is thrown at you. My goal on this channel is to consolidate all that information, sift through the noise, and bring it into one place. I aim to have clear, concise, and straightforward tutorials. In this video, we're going to cover a very hot topic in the eCommerce space currently: TikTok advertising.

TikTok advertising has been popping up everywhere since the social media platform became popular in 2019-2020. There is a lot of uncharted territory in this space, and there are numerous opportunities to sell your products on TikTok. This article provides a full, start-to-finish guide on TikTok advertising, including making creative and converting ads. We'll walk through the four pillars of great TikTok ads and dive deep into the TikTok ad platform, line by line. I'll also share my experiences on running successful TikTok ads, allowing you to replicate these strategies.

Giveaway Announcement

First, let's talk about the giveaway for this week's video. I'm giving away a custom-built Shopify website created by me and my team at Ecom Remastered. This website will be built on a highly converting premium theme and will come pre-loaded with 10 winning products. This is a great way to shortcut your dropshipping process. If you want to enter, leave a like, hit the subscribe button, and comment down below.

For those who do not win, you can still learn how to build a high-converting website by checking out my full tutorial. Good luck in the giveaway, and let's dive into this week's high-level course material!

Pillar 1: Product Engagement

TikTok is a highly stimulating platform where people go to be entertained. This means your ads need to capture attention within the first three seconds, a concept commonly referred to as the "hook." This pillar is crucial for both organic and paid traffic because it affects the virality of your video.

Example: The Flying Saucer

In this ad, the creators hook the audience by simply throwing the toy into the air, making it come back to them. The engagement is high solely due to the product's visual appeal. It's simple yet effective.

Pillar 2: Trends

When creating your TikTok ad, keep in mind that you want to follow up-to-date trends. Trends switch rapidly on TikTok, making it crucial to stay updated. The downside is the requirement to update your ad creatives frequently.

Example: Tinder Ad

This ad uses a trending sound and relates it to the user’s dating experiences. Despite not being able to use the audio due to copyright issues, it's clear this trend works well, garnering 118,000 likes and a high click-through rate.

Pillar 3: Marketing Angles

To create a compelling marketing angle, you must first identify your ideal customer. How would they like to be advertised to? Surveys can be helpful here. You could also target specific behaviors based on your own interests if you are within your demographic.

Example: Period Pain Relief

This ad targets women by offering a solution to period pains. While straightforward, this angle efficiently addresses a specific problem, resulting in high engagement.

Pillar 4: UGC Style and Quick Clips

User-generated content (UGC) or quick clips can make your ads look much more native and engaging. Quick clips, in particular, keep the audience engaged by changing frames every three seconds or less, similar to strategies used by Mr. Beast.

TikTok Ad Campaign Setup

Step-By-Step Guide

1. Create Campaign: Start with a website conversion campaign. Avoid special ad categories unless necessary.
2. Ad Set Level: Customize demographics, targeting interests, and choose your optimization event (e.g., complete payment).
3. Budget and Schedule: Set your daily budget and decide on your schedule. Usually, continuous running works best.
4. Ad Creative: Upload your video, set your text, and decide on your call-to-action (e.g., "Shop Now").

Monitoring Your Metrics

Once your ads are running, monitor key metrics such as CPC, CPM, and conversion rates. These metrics will help you isolate variables and identify what aspects of your campaigns need adjustments.

Important Metrics:

• CPC (Cost Per Click): Aim for lower CPCs to ensure high engagement.
• CPM (Cost Per Thousand Impressions): Lower CPM indicates better audience targeting.
• CPA (Cost Per Acquisition): Measure this to ensure you're achieving a profitable return on ad spend (ROAS).

In summary, by focusing on creating engaging content that adheres to TikTok's unique format and staying on top of trends, you can maximize your advertising efficiency on the platform. By monitoring your metrics and adjusting your strategies accordingly, you can ensure profitable and scalable ad campaigns.

Keywords

TikTok advertising, eCommerce, dropshipping, ad engagement, marketing angles, user-generated content, UGC, ad campaign setup, conversion rate, Shopify, ad metrics.

FAQ

What is the most important element of a TikTok ad?

The hook, which captures attention within the first three seconds.

How often should I update my TikTok ad creatives?

Frequently, especially if you're leveraging trends which can quickly become outdated.

What metrics should I monitor to gauge my ad's performance?

Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), and Cost Per Acquisition (CPA) are crucial metrics.

How do I set up a TikTok ad campaign?

Start with creating a conversion campaign, setting your optimization event, customizing your demographics, and uploading your creative ad content. Don't forget to set your daily budget and monitor your key metrics.

Should I use TikTok's automated creative optimization?

It can be helpful, but many prefer manual control to fully dictate which creatives to test and optimize.

What is a TikTok Pixel and why is it important?

A TikTok Pixel tracks user interactions on your website, helping you optimize ad performance and conversion rates.