Behind Vital Proteins' Success: Scott Springer Shares Top Marketing and Sales Tactics #business

When I went to work at Vital Proteins, they promised a 100% growth each year. Initially, I was skeptical. I thought, "No way, right?" However, after being there for only a few months, my perspective completely changed. I realized, "Oh my God, they are doing it." It felt like being on a rocket ship that was taking off while we were still building it. Those were crazy times.

Key Elements of Their Marketing and Sales Strategy

One fundamental aspect that set Vital Proteins apart in their marketing and sales tactics was the expertise and depth of knowledge within their team. Their marketing team was incredibly effective. You had an extremely experienced salesperson leading the sales department, someone who knew the ins and outs of getting products into retail.

When I joined the company, most of their sales came from internet channels. This was during 2017, a period when the boom of internet sales was just beginning to take shape, unlike today where it’s commonplace. Their proficiency in navigating this early internet sales landscape contributed significantly to their rapid growth.

Building Success in Retail and Online Sales

The growth trajectory Vital Proteins experienced can be attributed to the balanced approach they took in tapping into both retail and online sales avenues. Their sales leader’s understanding of retail, combined with a strong digital marketing strategy, created a robust growth engine. This dual approach ensured that as they scaled their operations, there was continuous growth momentum.

Keywords

Vital Proteins
100% growth
Marketing
Sales strategy
Retail
Internet sales
Scott Springer
2017

FAQs

Q: What initial reaction did you have to Vital Proteins’ growth promise? A: I was skeptical and thought, "No way, right?" But after a few months, I realized they were truly achieving 100% growth annually.

Q: What made their marketing and sales strategies effective? A: The combination of a very experienced sales leader who knew how to get products into retail and a proficient marketing team.

Q: How significant were online sales to their growth? A: Internet sales played a crucial role, especially in 2017 when it was not as widespread as it is today, making their early adoption and success significant.

Q: How did the experience of building the company feel? A: It felt like being on a rocket ship that was taking off while still being built, which was a thrilling and chaotic experience.

Q: How did they balance retail and online sales? A: Their growth was driven by a balanced approach of leveraging both retail expertise and a strong digital marketing strategy.