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Avoid Common TikTok Shop Violations #tiktokshop #makemoneyonline #sidehustlesfromhome #sahm
Introduction
Creating content for marketing on TikTok can be quite rewarding, but it also comes with its own set of rules and potential pitfalls. One common mistake that can lead to violations is making unverified health claims about products. For instance, describing a cranberry extract product as helpful for UTIs can get you sanctioned. Here, we'll review some key points to help you avoid getting violations in your TikTok Shop endeavors.
Understanding TikTok’s Compliance Rules
It's important to recognize that even if a product's packaging makes certain health claims, you can't always repeat them in your TikTok videos. This is because the liability for such statements isn't shared by TikTok. When you cite these claims, TikTok holds you accountable, not the product manufacturer.
For instance, I recently received six points on a live broadcast for merely mentioning that a Mary Roose product helped my hair grow. Such claims fall under TikTok's trigger terms. Words related to "hair growth" and "weight loss" are particularly noteworthy; breaching these can easily flag your account.
Making Use of Evolution Library
If you're using the library function on TikTok, you have access to Evolution. This includes a collaborative violation list where users can contribute their experiences about what resulted in violations. This kind of crowdsourced knowledge can be invaluable for staying on the right side of TikTok's policies.
Common Trigger Terms
The terms "hair growth" and "weight loss" are just the tip of the iceberg. The collaborative violation list can help you identify many more trigger terms and phrases that could compromise your account's standing.
By being mindful of these common violation triggers, you can more effectively navigate TikTok's marketing landscape without running into compliance issues.
Keywords
- TikTok
- Compliance Rules
- Violation
- Health Claims
- Hair Growth
- Weight Loss
- Evolution Library
- Collaborative Violation List
FAQ
Q: Why did I get a violation for saying a product helped with UTI? A: Health claims, especially unverified ones, are taken very seriously by TikTok. Repeating claims from product packaging puts liability on you, not the brand.
Q: What are some common trigger terms I should avoid? A: "Hair growth" and "weight loss" are just two examples. These can easily flag your account, leading to violations.
Q: How can I find out if a term is likely to trigger a violation? A: Make use of the Evolution Library on TikTok and consult the collaborative violation list. This checklist allows users to share and review terms that have caused issues for others.
Q: What should I do if I receive a violation notice? A: Carefully review the content that was flagged and identify the trigger terms or claims. Avoid using these in future videos and consult the Evolution Library for more guidance.