Amazon Coupon Update, TikTok Shop Exclusive, and Helium 10 Italy Workshop

Introduction

Welcome to another edition of our Weekly Buzz, where we share the latest news and updates from the worlds of Amazon, TikTok Shop, and e-commerce. This week, we have several exciting stories to cover, including significant changes to Amazon coupons, the growth of shopping on TikTok, and much more. Let’s dive in!

Amazon Coupon Change

Amazon has rolled out an important update for coupons in Seller Central that may affect your sales this holiday season. Previously, customers were allowed to apply only one percentage-off coupon per order. Now, customers can use a percentage-off coupon on up to five items in a single order if sellers choose to disable the limit for redemptions. This change is particularly relevant as Black Friday approaches, as it allows consumers to combine discounts on multiple items, potentially increasing your sales.

Example of Usage

For instance, if a customer applies a 10% off coupon to three items priced at $ 50 each, they benefit from a total discount of $ 15 instead of having to place separate orders for each discount. Be sure to leverage this new feature when creating your coupons!

TikTok Shop Developments

The TikTok Shop is reinventing the shopping experience this Black Friday and Cyber Monday by focusing on exclusive products from smaller DTC (direct-to-consumer) brands. Some new product launches will be available only on TikTok Shop, making it essential for sellers to consider this platform for their holiday strategies.

Seller Experience

Many sellers on TikTok are already experiencing promising sales. For example, the brand BK Beauty recently hosted an eight-hour live stream that generated over $ 100,000 in sales. TikTok continues to emphasize live shopping features and is facilitating new exclusive offerings that may attract more consumers.

New Image Manager Features

Amazon is also introducing new features to its Image Manager tool, providing sellers more control over their visuals across different countries. Sellers can now view and delete localized images, ensuring that their listings contain relevant visuals for each international marketplace.

Alexa and Advertising Extensions

Amazon has announced that Alexa will now serve as a video supply source for online ads through its DSP (Demand-Side Platform). This feature will enable advertisers to reach consumers using Alexa devices, broadening the potential audience for their campaigns.

Virtual Holiday Shopping Experience

Amazon is launching a virtual holiday shop powered by 3D technology, showcasing products from major brands. Although currently limited to larger brands, this is indicative of potential future advancements that could become accessible to smaller sellers as well.

Helium 10 Workshop in Milan

Finally, don’t forget that the first Helium 10 Workshop in Milan will be taking place soon! Join top speakers from around the world for this all-day event on November 11. Attendees can use the code "HELIUM50" for a 50% discount on tickets.

Conclusion

That wraps up this edition of the Weekly Buzz. As always, stay tuned for more updates next week!

Keywords

Amazon Coupons
TikTok Shop
Exclusive Products
Image Manager
Alexa Advertising
Virtual Shopping
Helium 10 Workshop
Black Friday
Cyber Monday

FAQ

Q: What is the new Amazon coupon update?
A: Customers can now apply a percentage-off coupon to up to five items in a single order, rather than just one.

Q: How is TikTok Shop changing the shopping landscape?
A: TikTok Shop is focusing on exclusive products from smaller DTC brands for Black Friday and Cyber Monday, enabling a unique shopping experience.

Q: What are the new features introduced in Amazon's Image Manager?
A: Sellers can now view and delete localized images specific to each country, providing better control over product listings.

Q: What is the Helium 10 Workshop?
A: The Helium 10 Workshop is an all-day event happening in Milan on November 11, featuring top speakers in the e-commerce space. Attendees can get discounted tickets using the code "HELIUM50."

Q: What new advertising options are available through Alexa?
A: Alexa now serves as a video supply source for ads through Amazon's DSP, enabling advertisers to reach new audiences on Alexa devices.