Amazon Accelerate 2024 Recap, Prime Big Deal Days, & Walmart Holiday Deals

Introduction

Amazon has officially announced its Prime Big Deal Days, set for October 8th and 9th. This event is widely regarded as the second Prime Day of the year, bringing in significant shopping traffic not only on Amazon but also potentially across competing platforms. In a strategic move, Walmart has announced its own anti-Prime Day sales, starting on the same dates and continuing until October 13th, offering discounts of up to 70%. This competition between online retail giants is beneficial for sellers who can take advantage of simultaneous promotions on both platforms.

Amazon Accelerate Highlights

Just a few hours ago, I returned from Amazon Accelerate, which showcased over 20 new releases and significant announcements for sellers. For this week’s Helium 10 Weekly Buzz, I’ll concentrate on the key updates shared at the event, as there were several noteworthy developments.

Prime Big Deal Days & Walmart’s Response

During previous episodes, I had made predictions about the dates of upcoming sales events. I was correct again in anticipating Prime Big Deal Days to occur on October 8th and 9th. Since then, I encourage sellers to prepare for Amazon-exclusive discounts. Notably, Walmart is staging its own sale during the same time frame, competing fiercely by offering substantial discounts. This overlap presents an opportunity for sellers to implement parallel discount strategies on both platforms.

For instance, while only a few days overlap, sellers need to beware of price matching for Buy Box suppression. It’s essential to coordinate deals effectively to avoid potential conflict during the promotional period.

Generative AI Updates from Amazon

A significant number of updates emerged from Amazon Accelerate regarding the integration of generative AI tools. Here are a few highlights:

Project Amelia: A personalized AI assistant is being introduced in Seller Central, providing insights on business performance and the status of shipments through conversational queries.
Bulk Product Listings: Sellers can now create multiple product listings simultaneously using generative AI capabilities, requiring minimal input and enhancing efficiency.
A+ Content Automation: This feature allows sellers to generate A+ content directly from product images and text, presenting a viable option for those lacking resources for professional A+ content creation.
Video Ads using AI: New capabilities allow sellers to generate dynamic video ads featuring their products with engaging backgrounds without extensive graphic design resources.

Customer Service Enhancements

The support department at Amazon also shared how improvements are being made to customer service for sellers:

Live Chat and Screen Sharing: Sellers can resolve issues in real time through live chat and screen-sharing capabilities with support representatives, streamlining previously tedious communication processes.
Specialist Support: A new feature allows sellers to connect with specialists who can address specific issues, enhancing the overall efficiency of support.

Drone Deliveries Only Years Away

Amazon has ambitious plans for drone deliveries, aiming for 500 million deliveries to be made by 2030. The goal is delivering products in under one hour, marking a significant leap in e-commerce logistics.

Conclusion

With these updates from Amazon Accelerate, sellers are provided with invaluable resources to streamline their operations and drive sales for upcoming holiday seasons. If you haven’t already marked your calendars for Amazon Accelerate next year, I highly recommend doing so, as it is an excellent opportunity for networking and learning about significant updates relevant to your business.

Keywords

Amazon Accelerate
Prime Big Deal Days
Walmart Holiday Deals
Generative AI Tools
Project Amelia
A+ Content Automation
Video Ads
Customer Service Enhancements
Drone Deliveries

FAQ

What are the dates for Prime Big Deal Days?
Prime Big Deal Days are scheduled for October 8th and 9th, 2024.

What are Walmart's plans during the Prime Big Deal Days?
Walmart will launch its own anti-Prime Day sales starting October 8th and continuing until October 13th, with discounts up to 70%.

What is Project Amelia?
Project Amelia is a new AI-based tool in Seller Central that allows sellers to interactively inquire about their business performance and shipment statuses.

How will the integration of generative AI affect product listing creation?
Sellers can now create multiple listings simultaneously through generative AI, which will streamline the listing process and enhance efficiency.

What improvements have been made to Amazon's customer service for sellers?
Sellers can now engage in live chats and share screens during support calls, and they can connect with specialists for specific issues to resolve problems more quickly.