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Advanced TikTok Strategies For Building Your Brand & Business!

Introduction

October 2023

TikTok has rapidly evolved into a powerful platform for brands and creators alike. Learning the advanced strategies to leverage TikTok can be a game-changer for your business. In this article, we discuss some of the best practices, new features, and effective ways to grow your business on TikTok, as shared by Kenya Kelly on the Think Media podcast.

Embracing TikTok's New Features

One of the biggest updates this year is the ability to download videos without the watermark. This feature allows creators to easily repurpose their content across different platforms without the additional steps of screen recording or using third-party apps.

SEO on TikTok

TikTok now supports longer descriptions—up to 2200 characters. Having effective SEO strategies on TikTok means being intentional with your keywords. For instance, instead of just tagging "YouTube shorts," you would add "how to create a video on YouTube shorts." This helps TikTok index your video for relevant searches, ensuring your content appears when users search for that keyword.

TikTok Live Shopping

TikTok Live Shopping, still in beta, allows product-based businesses to sell directly through live streams or regular posted videos. This feature allows consumers to purchase items without leaving the app, increasing convenience and driving sales seamlessly.

Influencer Marketing Opportunities

User-Generated Content (UGC) is proving to be a goldmine. Brands are now paying creators regular salaries to create content for them. Unlike traditional influencers, these creators may not need massive followings; instead, brands are looking for authenticity and quality in the video content.

How to Get Noticed

Many brands are searching directly on TikTok to find creators who align with their image. Additionally, setting up profiles on influential marketing agencies’ databases can dramatically increase your chances of being hired. Agencies use these databases to match brands with suitable creators, leading to lucrative opportunities.

Types of Content to Create

Kenya Kelly suggests focusing on three types of content:

  • Micro-Learning: Short videos that provide one specific piece of advice or information.
  • Product Teasers: Showcasing a product in use without necessarily urging viewers to buy it straight away.
  • User Experience Stories: Sharing personal experiences with a product or service to engage viewers.

The Power of Micro-Learning

Micro-Learning involves giving a single, focused tip or piece of advice in around 45 seconds. This method holds the viewer’s attention while providing valuable content.

Product Teasers

The success of creators like Keith Lee, who casually reviewed a customized quesadilla from Chipotle, demonstrates the power of authentic product teasers. Brands notice such creators and seize the opportunity to collaborate.

Getting Started and Overcoming Fear

Kenya urges new creators to identify their fears and goals. Begin by recording videos without posting, then gradually build confidence. Over time, progression will become evident and rewarding.

Advice for New Creators

  1. Understand Your Fear: Identify what is holding you back.
  2. Set Clear Goals: Know why you want to create content.
  3. Practice Pre-Posting: Get comfortable by recording without posting initially.
  4. Seek Feedback: Share your content with trusted friends for feedback.

Conclusion

TikTok is a thriving platform offering diverse avenues for business growth. By leveraging new features, SEO, live shopping, and influencer marketing, brands and creators can significantly enhance their presence.

Keywords

  • TikTok
  • SEO
  • Live Shopping
  • Influencer Marketing
  • User-Generated Content
  • Micro-Learning
  • Product Teasers
  • Video Repurposing
  • Content Creation

FAQ

Q: How can I download TikTok videos without a watermark? A: TikTok has a new feature allowing you to download your videos without watermarks directly from the app by clicking the download button in the drafts section.

Q: What is TikTok SEO, and why is it important? A: TikTok SEO involves using intentional keywords in your video descriptions to make your content searchable. The platform now supports up to 2200 characters in descriptions, making SEO more effective.

Q: What is TikTok Live Shopping? A: TikTok Live Shopping, currently in beta, allows brands to sell products directly through live streams or posts without leaving the app.

Q: How can I get brands to notice me for influencer marketing? A: Create consistent, high-quality content on TikTok and set up profiles in influencer marketing agencies' databases so brands or their marketing agencies can find you.

Q: What type of content should I create on TikTok? A: Focus on micro-learning snippets, engaging product teasers, and personally-driven user experience stories to attract and retain audience interest.

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