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Advanced TikTok Strategies For Building Your Brand & Business in 2024!

Introduction

Introduction

Are you trying to crack the TikTok code and explore the vast opportunities to monetize your content on the platform? If so, this article is for you. Kenya Kelly, a TikTok expert and versatile content creator, recently shared her insights on the Think Media podcast. This article delves into the latest trends, monetization strategies, viral video combos, and tips on growing your business and email list using TikTok.

Horizontal Content

TikTok, known for its vertical content, has introduced horizontal content. As of 2024, TikTok has begun boosting videos posted in horizontal format, which can be beneficial for creators. Recording horizontal videos longer than one minute within the TikTok platform is recommended. This is especially useful for those who have experience with horizontal content from platforms like YouTube.

Monetization and Creator Program

TikTok has a Creator Program that allows monetization of content. Creators must have at least 10,000 followers and be 18 years old. Content should be a minimum of 60 seconds. The rate per 1,000 views varies, with TikTok's rates being significantly higher than other platforms like YouTube Shorts. Creators must avoid using licensed music due to potential issues.

TikTok Shop

Creators can earn substantial money using TikTok Shop. Two methods exist: having a product-based business where you set up TikTok Shop, or promoting products already listed by other vendors. Promoting products strategically can lead to significant earnings, sometimes up to $ 20,000 a month.

Viral Video Combos Strategy

A major trend is the "viral video combo" where creators react to viral content in a unique way, combining high-engagement elements such as gaming, cooking, or any visually captivating activity with educational or entertaining narration. These videos can capture dual interest — keeping viewers engaged with the main content and the secondary activity simultaneously.

Best Practices

TikTok and Instagram are sensitive about direct calls to action that drive users off their platforms. Instead, use engagement strategies like suggesting viewers comment specific words. This drives engagement and avoids penalties from the platform’s algorithms.

Engage Through Comments and DMs

Using tools like ManyChat for automated responses on Instagram is effective. Although it’s not yet available for TikTok, manually following up with DM responses on TikTok can yield good results. Commenting on user interactions and encouraging them to DM you for more information can also be beneficial.

Growing Your Email List

Direct video call-to-actions for valuable freebies (like guides or hooks) can significantly grow your email list. Engaging viewers through TikTok comments or DMs with offers of free valuable content enhances this strategy.

Conclusion

TikTok continues to evolve, offering new features and opportunities for content creation and monetization. The key to success lies in staying updated with these changes, leveraging new trends like horizontal content and viral video combos, and adopting strategic engagement practices. Building an email list remains crucial for maintaining control over your audience and maximizing your reach.

Keywords

  • TikTok strategies
  • Horizontal content
  • Creator Program
  • Monetization
  • TikTok Shop
  • Viral video combos
  • Engagement
  • Email list building

FAQ

Q1: Can I monetize my content on TikTok? A1: Yes, TikTok has a Creator Program that allows monetization for users with at least 10,000 followers and videos of a minimum length of 60 seconds.

Q2: What is TikTok Shop and how can I use it? A2: TikTok Shop allows creators to sell products directly on the platform. You can set up your shop or promote existing products and earn commissions from sales.

Q3: How do I use the "viral video combo" strategy? A3: Combine high-engagement secondary activities like gaming or cooking with your main content. This dual-interest approach captures viewers’ attention more effectively.

Q4: Why should I avoid saying "click the link in my bio"? A4: Social media platforms like TikTok and Instagram deprioritize content that drives users off-platform. Instead, use strategies encouraging users to comment or DM specific words for engagement.

Q5: How do I grow my email list using TikTok? A5: Offer valuable freebies and ask viewers to comment or DM specific words. Engage with them through DMs and provide the promised value, guiding them to sign up via a provided link.

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