New TikTok Shop Penalty System - This is Scary!

Recently, sellers on TikTok Shop have been in a state of panic due to the implementation of a new policy called the TikTok Shop Seller Performance Evaluation Policy. This policy introduces a concept of violation points, where accumulating a specific number of points can lead to various enforcement actions, including temporary or permanent account suspension.

The policy was announced on September 21st, and since then, there has been a surge in account suspensions and limitations. While TikTok Shop has always suspended and limited accounts, the introduction of violation points now allows them to track and enforce limits more effectively. Accumulating violation points can result in temporary bans of 30 or 90 days, or even permanent account suspension.

The severity of the enforcement action is determined by the violation reason and the number of violation points accrued. Some violations may seem minor, such as listing a product twice by mistake or tagging a product incorrectly in a video. However, these points can add up quickly, potentially leading to account limitations.

The primary goal of this new policy is to preserve the integrity of the TikTok Shop marketplace. Other popular online marketplaces like Amazon and eBay also have similar policies and enforcement actions to protect against bad actors. Understanding these policies is crucial for sellers to avoid breaking them, and in case of a violation, knowing how to navigate the appeal process.

It's important to note that not all violation points are permanent. They are reset every 180 calendar days, starting from the date they were issued. If a seller accumulates 48 points or more, their account will be permanently closed. However, there is a possibility of appealing against the violations to potentially restore the account, although the decision ultimately lies with TikTok Shop.

The policy outlines various violation reasons and the corresponding number of points assigned for each violation. Some of the significant violations include intellectual property infringement, miscategorizing products, duplicated listings, releasing banned products, unsolicited customer messages, and inconsistent product promotions.

Enforcement actions are triggered at different milestone thresholds, with limitations on benefits, new listing creation, and affiliate plan creation. Ultimately, reaching 48 points results in a permanent account suspension, with potential reinstatement solely at the discretion of TikTok Shop.

Understanding and adhering to these policies is crucial for sellers on TikTok Shop. While the enforcement actions may seem daunting, it's important to remember that there is an appeal process available. Sellers have two chances to appeal against one case, with the first appeal raised within 30 days of enforcement and the second appeal within 15 days of the rejection of the first appeal.

Despite the concerns and potential consequences of the new TikTok Shop penalty system, it's essential to remain informed and take necessary precautions to avoid violations. By familiarizing themselves with the policies and appeal processes, sellers can navigate the platform more effectively and mitigate the risks associated with account suspensions or limitations.

Keywords: TikTok Shop, penalty system, violation points, account suspension, enforcement actions, appeal process, intellectual property infringement, miscategorizing products, duplicated listings, banned products, unsolicited customer messages, inconsistent product promotions.

FAQ

Q: What is the TikTok Shop Seller Performance Evaluation Policy? A: The TikTok Shop Seller Performance Evaluation Policy is a new policy that introduces violation points to track and enforce limits on seller accounts based on their adherence to policies and guidelines on the platform.

Q: How do violation points affect seller accounts on TikTok Shop? A: Violation points accumulate based on the severity of violations committed by sellers. These points can trigger various enforcement actions, such as temporary or permanent account suspension, limitations on benefits, new listing creation, or affiliate plan creation.

Q: Are violation points permanent? A: No, violation points are reset every 180 calendar days, starting from the date they were issued. However, accumulating 48 points or more can lead to permanent account suspension, with potential reinstatement through the appeal process.

Q: What are some common violations and their corresponding points on TikTok Shop? A: Common violations include intellectual property infringement (48 points for selling counterfeit products), miscategorizing products (2-48 points), duplicated listings (1-48 points), releasing banned products (2-48 points), unsolicited customer messages (1-48 points), and inconsistent product promotions (2-48 points).

Q: How can sellers appeal against violations on TikTok Shop? A: Sellers have two chances to appeal against one case. The first appeal must be raised within 30 days of enforcement, and the second appeal can be made within 15 days of the rejection of the first appeal. The final decision lies with TikTok Shop.

Q: Is it still possible to do Drop Shipping on TikTok Shop? A: No, Drop Shipping is not allowed on TikTok Shop. Sellers must have the products themselves and handle shipping or use a third-party logistics provider. Collaborating with off-platform sellers to fulfill orders is a violation that can result in point penalties.