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My Updated TikTok Ad Strategy For Dropshipping

My Updated TikTok Ad Strategy For Dropshipping

In this article, I will be sharing my updated TikTok ad strategy for dropshipping. This strategy is not only easy to set up but also budget-friendly, making it possible to scale up to 5Kperdayandeven5K per day and even 24K in 24 hours. Before launching TikTok ads, there are three important steps that need to be taken care of: finding a winning product, creating a high-converting landing page, and preparing five ad creatives for the campaign.

Finding the Winning Product

For this strategy, we will be selling a lung trainer to improve endurance. A simple search for "lung trainer" on TikTok will reveal hundreds of relevant videos. The lung trainer is a device that makes breathing more difficult, thereby enhancing endurance. It can be found on AliExpress, with a cost of 2andapproximately2 and approximately 6 for shipping.

Creating a High-Converting Landing Page

To showcase the product and facilitate sales, a well-designed store is essential. A recommended option is the Pre-Built 2.0 theme which can be automated with chat GPT. The theme is available for download in the premium Discord of the author.

Preparing Ad Creatives

When it comes to ad creatives, there are three methods that can be used to create engaging TikTok ads. One of the recommended options is using Mina, a leading Dropshipping spy tool. Mina provides access to Facebook ad spy, Pinterest ad spy, and TikTok ad spy features. It allows users to spy on competitors, find inspiration, and even download ads for reference.

Setting Up the TikTok Ad Campaign

Now, let's move on to setting up the TikTok ad campaign. Start by creating a campaign in the TikTok ads manager. Choose the website conversions objective. Name the campaign with the product name followed by "test". Ignore special ad categories and split test options. Also, skip campaign budget optimization for testing purposes. Select your pixel and the optimization event should be set to "complete payment" to optimize ads for purchases.

In the placements section, choose manual and select only TikTok as the platform for running ads. Turn off user comments, video downloading, and video sharing to avoid unwanted comments and irrelevant engagement. Targeting can be set to the desired country like the USA, UK, Canada, or other countries based on preference. Language, gender, age, and other targeting parameters can also be adjusted as needed.

Set a budget of $20 for the ad group within the campaign. Schedule the ads to run all day unless specific day parting is desired. Choose the lowest cost bidding and optimization option. Review the settings and click submit.

Creating Ad Groups and Ads

For creating ad groups, duplicate the first ad group four times and name them accordingly (ad group 2, ad group 3, ad group 4, and ad group 5). In each ad group, upload a unique video. Add a simple text like "Get 50% off today only" and include the website URL. Review the ad creatives, ensuring each ad group has only one video and the smart creatives option is turned off. Publish the ad groups and the campaign is set up.

Analyzing the Campaign Results

After running the ads for a full 24 hours, it's time to analyze the results. Some ad groups may have spent the full $20 budget while others may have stopped spending before reaching the full amount. It's important to consider the performance of each ad group. If an ad group has no add-to-carts and no purchase activity, it's usually best to turn it off. However, if an ad group shows promising results with add-to-carts or purchases, it should be kept running and considered for scaling.

Scaling and Duplicating Successful Ad Groups

To scale the campaign, successful ad groups can be duplicated into a new campaign budget optimization (CBO). This allows for further testing and potential for increased sales. The process is simple, duplicate the successful ad groups into a new CBO and adjust the schedule as needed. Keep an eye on the performance metrics and continue scaling based on the results.

Keyword

TikTok ad strategy, dropshipping, winning product, lung trainer, high-converting landing page, ad creatives, Mina, campaign setup, ad group, analytics, scaling, duplicated ad groups, CBO.

FAQ

  1. What is TikTok Ad Strategy for Dropshipping?
  • TikTok ad strategy for dropshipping is an approach to advertising dropshipping products on TikTok to drive sales and achieve profitability.
  1. How do I find a winning product?
  • Finding a winning product involves conducting product research using tools like AliExpress and Dropshipping spy tools, such as Mina, to identify products with potential demand and profitability.
  1. What is a high-converting landing page?
  • A high-converting landing page is a well-designed web page where potential customers are directed after clicking on an ad. It is optimized to encourage visitors to make a purchase or take the desired action.
  1. How many ad creatives do I need for a TikTok ad campaign?
  • It is recommended to have at least five ad creatives to test different approaches and measure their effectiveness in achieving desired outcomes.
  1. How do I analyze the performance of my TikTok ad campaign?
  • Analyzing the performance of a TikTok ad campaign involves monitoring key metrics such as ad spend, add-to-carts, and purchases. Based on these metrics, decision-making can occur to optimize or scale the campaign.
  1. What is campaign budget optimization (CBO)?
  • Campaign budget optimization is a feature in TikTok ads manager that allows for the automatic distribution of a campaign's budget across ad sets within the campaign. This helps optimize ad delivery based on performance and desired outcomes.

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