How to Use TikTok To Build a Multi-Million Dollar Brand | Secret Tips from the CMO of Vitaly

In today's digital landscape, building a successful brand requires innovative marketing strategies that reach and resonate with customers. One platform that has gained significant traction in recent years is TikTok, known for its organic reach and potential for brand growth. In this article, we will explore the insights and strategies shared by Joe Cornfield, the CMO of Vitaly, a brand that has successfully built a community of over a million followers and generated eight figures in revenue. We will delve into the early days of brand building, customer acquisition tactics, performance marketing, and the importance of adapting to changes in the digital marketing landscape.

Building a Brand and Driving Traffic

According to Cornfield, there have been three key eras in their growth strategy. In the early days, they focused on building a disruptive social media brand, leveraging platforms like Instagram and partnering with influencers and bloggers. In the following era, they heavily relied on paid media, particularly paid social advertising, which became their go-to strategy for driving traffic and growth. However, they are now transitioning into a new era, which calls for a more traditional approach to marketing and brand building.

Shifting Landscape and Post-iOS Update

Cornfield highlights the shift happening in the digital marketing landscape, particularly with the advent of the iOS 14 update. This update has impacted performance marketing, leading to a decline in paid media performance. As a result, brands need to pivot and find new ways to engage and connect with their customers. This transition period requires focusing on brand building and understanding customers on a deeper level.

Embracing TikTok and SMS Marketing

With the rise of TikTok, Cornfield suggests that brands should focus on developing an organic TikTok strategy that resonates with their target audience. TikTok provides opportunities for organic reach and affordable advertising, making it a prime platform for experimentation and growth. Additionally, he emphasizes the importance of SMS marketing, as it offers higher open rates and the ability to reach customers on a more personal level.

Amplifying Customer Feedback and Content Creation

Cornfield emphasizes the value of customer feedback in shaping marketing strategies. Vitaly conducts extensive customer research to gain quantitative and qualitative insights into their target demographic. This helps inform decisions regarding influencer collaborations and content creation.

In terms of content creation, Vitaly leverages user-generated content (UGC) and community-generated content to amplify their brand message. They collaborate with influencers and content creators, gathering authentic and engaging content that resonates with their audience. This approach allows them to maintain a fresh stream of content while also building relationships with influencers and content creators.

Summary of Key Insights

• Building a successful brand requires adapting to changes in the digital marketing landscape.
• TikTok is a powerful platform for organic reach and growth, and brands should focus on developing an organic TikTok strategy.
• SMS marketing offers higher open rates and the ability to reach customers on a more personal level, making it a valuable tool for customer engagement and conversion.
• Customer feedback informs marketing strategies and helps brands better understand their target audience.
• User-generated content and community-generated content can be leveraged to create authentic and engaging content that resonates with customers.

Keywords

Brand building, TikTok, SMS marketing, customer feedback, content creation, influencer collaborations, organic reach, digital marketing landscape.

FAQ

Q: What platforms should I focus on to build a successful brand? A: Platforms like TikTok offer organic reach and growth potential, making them ideal for brand building. Additionally, SMS marketing provides high open rates and personalized communication with customers.

Q: How can customer feedback help shape my marketing strategy? A: Customer feedback provides valuable insights into your target audience's preferences and interests. By understanding your customers better, you can create more targeted and effective marketing campaigns.

Q: How can I leverage user-generated content for my brand? A: Look for opportunities to collaborate with influencers and content creators who align with your brand's values. By engaging with your community and leveraging user-generated content, you can create authentic and engaging content that resonates with your audience.