How To Run TikTok Ads in 2023 - Beginners Tutorial (Dropshipping & Ecom)

TikTok has become an incredibly popular platform for advertising, and many businesses are finding great success with their ads. In this tutorial, we will walk you through the process of running TikTok ads in 2023, specifically for dropshipping and e-commerce businesses. We will cover the testing strategy, the advantage strategy, the scaling strategy, and the surfing strategy.

Step 1: Testing Strategy

The first step in running successful TikTok ads is the testing strategy. Here are the key steps:

Find Winning Products: Use tools like Peakster or TikTok Spy to find popular and trending products on TikTok.
Set Up Your TikTok Account: If you are outside the US or Canada, use a VPN to target these countries, as they have the most potential for success on TikTok.
Create a Campaign: Set up a campaign in the TikTok ads manager and choose the United States and Canada as your target locations.
Create Ad Groups: Create four ad groups with different targeting strategies - broad, stacked recommended interests, hashtag strategies, and niche stacked interests.
Create Compelling Content: Create 10-30 videos in user-generated content (UGC) style, with different concepts and marketing angles. The videos should be 7-20 seconds long, showcasing the features of your product and using trending hooks and concepts.
Monitor and Optimize: Track the performance of your ads using metrics like CTR, CPC, and conversion rates. Turn off ad groups that are not performing well and focus on those that are generating sales.

Step 2: Advantage Strategy

Once you have identified the winning ads through testing, you can move on to the advantage strategy. Here's what you need to do:

Create a New Campaign: Set up a new campaign in the TikTok ads manager and duplicate the winning ad groups into this campaign.
Set Custom Bids: Set a cost cap per purchase based on your average CPP (Cost Per Purchase). Experiment with different cost caps to optimize your campaign's performance.
Increase Budget: Gradually increase the budget of your ad groups by 30-50% every two to three days, as long as they remain profitable.
Test New Countries: Use the original testing campaign to test new countries and expand your target audience.

Step 3: Scaling Strategy

To scale your TikTok ads to $10,000 per day consistently, follow these steps:

Duplicate Winning Creatives: Identify the best-performing ad groups and duplicate them five times into a new campaign.
Set Cost Cuts: Calculate your average CPP and set different cost cuts for each ad group based on the average CPP. This tricks TikTok into giving you cheaper sales.
Increase Budget: Gradually increase the budget of the winning ad groups every two days as long as they remain profitable.
Surfing Strategy: Take advantage of days when your ad groups show exceptional results by doubling the budget every three hours. Return to the original budget at the end of the day.

Keyword: TikTok ads, dropshipping, e-commerce, testing strategy, advantage strategy, scaling strategy, surfing strategy

FAQ:

Can I run TikTok ads if I live outside the US or Canada? Yes, you can use a VPN to target these countries and set up your TikTok ads.
How do I find winning products for TikTok ads? Use tools like Peakster or TikTok Spy to identify popular and trending products on TikTok.
How often should I monitor and optimize my TikTok ads? Regularly monitor the performance of your ads, including metrics like CTR, CPC, and conversion rates. Optimize your ads by turning off underperforming ad groups and focusing on those that generate sales.
How much should I increase the budget when scaling my TikTok ads? Increase the budget of winning ad groups by 30-50% every two to three days, as long as they remain profitable.
What is the surfing strategy? The surfing strategy involves taking advantage of days when your ad groups perform exceptionally well by doubling the budget every three hours. Return to the original budget at the end of the day.