Everything You Need To Know About TikTok Shop Affiliates

TikTok has become a popular platform for e-commerce, and one of the most requested topics on the platform is TikTok Shop Affiliates. In this article, we will go in-depth into the world of TikTok Shop Affiliates, covering the two different kinds of affiliate plans, the best way to attract affiliates, examples of content to emulate, and recent changes in the TikTok Shop affiliate algorithm.

Affiliate Plans on TikTok Shop

There are two types of affiliate plans on TikTok Shop: open plans and targeted plans.

1. Open Plan: In an open plan, you can select the products that you want to include and set a commission rate for each product. The beauty of the open plan is that anyone can add your products to their showcase and make a video featuring the product. This means that if someone buys your product and likes it, they can promote it as an affiliate without you having to ask them. This type of plan is especially great for up and coming brands looking to attract affiliates.

2. Targeted Plan: In a targeted plan, you can search for creators on the TikTok app and send them a personalized commission offer and product selection. However, it can be challenging to get creators to accept targeted plans, especially if you're an emerging brand. To increase your chances of success, differentiate yourself from other invites by sending personalized Instagram DMs or emails to creators.

Examples of Affiliate Content on TikTok Shop

When it comes to creating affiliate content on TikTok Shop, it's important to make it organic and native to the platform. Here are two examples of effective affiliate content:

1. Product Placement: Create TikToks where the affiliate showcases the product while doing something unrelated, like a funny video or a regular daily activity. For example, if you're promoting a clothing item like a crew neck, have the affiliate wear it while making a funny video.

2. Organic Showcasing: Showcase the product in an organic way without a specific caption. For example, if you're promoting a planner, show yourself using the planner to plan your day, with a caption like "Planning my days has made me so much more organized." This type of content connects with viewers and makes them want to buy the featured product.

Recent Changes in the TikTok Shop Affiliate Algorithm

There has been a significant change in the way TikTok pushes affiliate content. Initially, TikTok was pushing almost anything affiliated with TikTok Shop, resulting in millions of views for affiliate content. However, there has been a recent drop in views for affiliate content. This could be due to several reasons:

1. Selling campaigns: After big selling seasons like Black Friday and Cyber Monday, TikTok may be pulling back on pushing affiliate content.

2. User feedback: TikTok may be responding to user complaints about being constantly shown shop-related content and being sold to with every video.

3. Poor quality content: TikTok may have noticed that some affiliate content was of low quality, which doesn't align with their goal of keeping users engaged and on the platform.

Keywords:

TikTok Shop Affiliates, affiliate plans, open plan, targeted plan, attracting affiliates, organic content, product placement, recent changes, TikTok Shop affiliate algorithm

FAQ:

Q: What are the two types of affiliate plans on TikTok Shop? A: The two types of plans are open plans and targeted plans.

Q: How can I attract affiliates on TikTok Shop? A: To attract affiliates, differentiate yourself from others by sending personalized messages, such as Instagram DMs or emails.

Q: What kind of content should affiliates create on TikTok Shop? A: Affiliates should create organic content, such as product placement or showcasing the product in a natural way.

Q: Why has there been a drop in views for affiliate content on TikTok Shop? A: There could be several reasons, including the end of big selling campaigns, user feedback about too much shop-related content, and TikTok's focus on promoting higher-quality content.