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$94,424 in 8 Days With This TikTok Ads Strategy (Testing + Scaling Strategy)

Introduction

Hey everyone, welcome back to the channel! Today, I'm thrilled to share with you the exact TikTok ad strategy that I used to scale my brand new dropshipping store from zero to almost $ 100K in just 8 days. Let's dive straight into the details with a clear, easy-to-follow presentation.

Overview

In this article, we'll cover the specific metrics to monitor, the crucial importance of high-quality creatives, and the exact steps to set up and optimize your TikTok advertising campaigns. We'll also highlight the strategy that helped me achieve a whopping $ 22K in a single day.

Key Metrics for Campaigns

Understanding which metrics to monitor is vital for success:

  • CPA (Cost Per Acquisition)
  • CTR (Click-Through Rate)
  • CPC (Cost Per Click)
  • ROAS (Return on Ad Spend)
  • Other CTR (additional Click-Through Rate for specific links)

Ignoring these can result in turning off campaigns that are actually performing well, a common mistake.

Importance of Good Creatives

Good creatives are essential for successful TikTok ads. Personally, I trust Viral Ecom Ads for creating high-converting creatives. They offer:

  • 3 variations for $ 50 (with a cheaper rate for VIP members)
  • Unlimited revisions

Scaling Strategy

On the day we scaled the most, we spent $ 8,764.22 on TikTok ads. Here's the breakdown of our strategy:

  • Cost Cap Bidding: This allowed for budget control and better ROAS.
  • Surf Method: Increasing the budget every two to three sales or every 1 to 1.5 hours.
  • Broad Targeting: Let TikTok optimize for the best audience.

Campaign Structure

  1. Testing Strategy:
    • CBO (Campaign Budget Optimization) Testing Setup:
      • 2 CBOs at $ 50 budget
      • 3-5 creatives and 1-2 text lines per ad group
  2. Scaling Strategy:
    • Higher Budget CBOs:
      • 5 CBOs each with a $ 100 budget
      • 3 winning creatives and one text line
    • Higher Number of Ad Groups in ABO:
      • 9 ad groups with $ 50 per ad group.

Creating Campaigns

For creating your campaigns on TikTok:

  1. Testing CBO:

    • Choose the website conversions objective
    • Set a $ 50 budget
    • Targeting: Broad
    • Upload multiple creatives

  2. ABO Testing:

    • Choose the website conversions objective
    • Each ad group with a $ 25 budget
    • Upload one creative per ad group

  3. Scaling:

    • Increase budgets and create more ad groups based on high-performing creatives.

Keywords

  • TikTok Ads
  • CBO Testing
  • CPA, CTR, CPC, ROAS
  • Viral Ecom Ads
  • Scaling Strategy
  • Cost Cap Bidding
  • Surf Method
  • Creatives

FAQ

Q1: What are the essential metrics to monitor in a TikTok ad campaign? A1: Key metrics include CPA (Cost Per Acquisition), CTR (Click-Through Rate), CPC (Cost Per Click), ROAS (Return on Ad Spend), and additional CTR metrics for specific links.

Q2: Why are good creatives important for TikTok ads? A2: Good creatives are crucial because they significantly impact conversion rates. Professional creatives from services like Viral Ecom Ads can make a substantial difference.

Q3: What is the 'Surf Method' in scaling TikTok ads? A3: The Surf Method involves increasing the budget for ad campaigns every two to three sales or every 1 to 1.5 hours to optimize ad performance and ROI.

Q4: How should I set up my testing campaigns on TikTok? A4: For CBO testing, create two CBOs with a $ 50 budget, and 3-5 creatives per ad group. For ABO testing, create ad groups with a $ 25 budget each and one creative per ad group.

Q5: How do I scale my TikTok campaigns? A5: Increase the budget and number of ad groups, focusing on high-performing creatives. Use CBOs with higher budgets and multiple ad groups in the ABO structure.

And that’s it! Implement this strategy and watch your ads perform like never before. Don't forget to like, subscribe, and comment down below what you think. See you in the next video!

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