Published on

$6M from TikTok Shop in the last 30 days

$ 6M from TikTok Shop in the Last 30 Days

Introduction

In the past 30 days, a company named Micro Ingredients has surfaced out of nowhere and is experiencing astronomical success on TikTok Shop, earning $ 6 million in revenue. Interestingly, their strategy relies heavily on viral content and incentivized creator collaborations, although there are deceptive elements involved.

Overview of Micro Ingredients

Micro Ingredients is primarily selling a product called Multi Collagen Peptides Powder. According to data from Klo Data, an analytics tool for TikTok, the company has sold 193,000 units of this powder at an average price of $ 31.7 per unit, resulting in $ 6.1 million in revenue in just 30 days.

What is TikTok Shop?

TikTok Shop is a new feature that integrates a one-click shopping experience within the TikTok app, allowing users to make purchases without leaving the platform. TikTok takes a 5% commission on these sales, incentivizing them to promote videos that include their shopping feature. This results in a higher chance of virality for videos featuring TikTok Shop products.

Details of the Product

The Multi Collagen Peptides Powder is styled as a health supplement aimed at nourishing hair, skin, nails, and joints. Reviews suggest that customers find the product effective, but these should be taken with a grain of salt. A comparison video showed that the product offers more value than comparable items at Costco, which is renowned for low prices.

Revenue Generation

Approximately 99% of Micro Ingredients' revenue comes from creator content on TikTok. Creators get paid to create content about the product, either as regular videos or during live streams. These collaborations function as affiliate marketing—creators make money every time a sale is generated from their content.

Going Viral

Because TikTok is invested in promoting its shopping feature, videos that include TikTok Shop products have a higher likelihood of going viral. Creators are incentivized to make these videos, further boosting visibility and sales for Micro Ingredients.

The Role of Live Streams

A significant portion of the revenue, about 75%, comes from live streams where creators demonstrate the product, answer questions, and engage with an audience interested in the product. These live streams resemble QVC-style home shopping segments but within the TikTok ecosystem. For example, one creator generated $ 56,000 in revenue from a single-hour live stream without even showing their face.

The Deceptive Hook

A popular and fraudulent hook has contributed significantly to the product’s virality. Creators often mention a non-existent viral video of a woman in her 60s who looked like she was in her 40s after using the collagen powder, but a reverse image search links the images used to articles about Botox and fillers—not collagen.

High Conversion Rate

The product has a high conversion rate, encouraging TikTok to promote it further. This creates a continuous loop, accelerating both content creation and purchases.

Conclusion and Key Takeaways

The success strategy of Micro Ingredients can be broken down into a few essential steps:

  1. Collaborate extensively with creators.
  2. Focus on viral hooks.
  3. Scale successful hooks across multiple creators.
  4. Use live streams to engage and convert.

The combination of effective collaboration and strategic promotion has enabled Micro Ingredients to achieve unprecedented success on TikTok.

Keywords

  • TikTok Shop
  • Micro Ingredients
  • Multi Collagen Peptides Powder
  • Klo Data
  • Creator Collaborations
  • Viral Content
  • Live Streams
  • Affiliate Marketing

FAQ

1. What is TikTok Shop? TikTok Shop is an integrated shopping feature within the TikTok app that allows users to make purchases without leaving the platform. TikTok takes a 5% commission on these sales.

2. How much revenue did Micro Ingredients generate in 30 days? Micro Ingredients generated $ 6.1 million in revenue over the past 30 days.

3. What product is Micro Ingredients primarily selling? The company is primarily selling Multi Collagen Peptides Powder, a health supplement aimed at nourishing hair, skin, nails, and joints.

4. What is Klo Data? Klo Data is an analytics tool for TikTok research, providing insights into top products, creators, shops, videos, live streams, and more.

5. How does TikTok incentivize viral content? TikTok promotes videos that include their shop feature, increasing their chances of going viral. Creators are also incentivized to create content through affiliate commissions and paid collaborations.

6. Why is the product going viral? The product goes viral due to high conversion rates and deceptive yet compelling hooks used by creators, coupled with TikTok’s promotion of shop-integrated videos.

7. Are the claims about the product effective? Reviews are generally positive, but some claims about dramatic results appear to be misleading or false.

8. How important are live streams to their revenue? Live streams are crucial, accounting for 75% of their revenue, where creators engage directly with the audience, demonstrating and discussing the product.

9. What is the fraudulent hook being used? The viral hook involves a fabricated story of a woman drastically reducing her wrinkles using the collagen powder. This story has been debunked, as the images were linked to articles about Botox and fillers instead.

Read More