$6,000 tiktok dropshipping in 4 days from scratch (showing you my entire ad strategy)

Introduction

In today's article, I'll share how we managed to generate $ 6,200 in profit through TikTok dropshipping within just 4 days. We achieved this by meticulously reading our metrics and implementing an effective advertising strategy that transformed a losing product into a winner. Here’s the detailed breakdown of how we executed this successful campaign.

Profit Breakdown

At the outset, we had $ 0 in profit and quickly scaled our efforts, ending up with $ 6,200 after spending approximately $ 2,189 on ads. Our cost of goods was about $ 1,198.72, which resulted in a profit of $ 2,182.66, giving us a robust profit margin of 35.2% and an impressive 2.93x return on ad spend (ROAS). This achievement occurred before we even began utilizing SMS marketing, email marketing, retargeting campaigns, cross-sells, upsells, and email newsletters.

The Product Selection Process

The first step was identifying a product to sell. Following the advice many gurus provide, I went to a product research tool called "Miner" and scoured through options until I found a promising product. Initially, this product was underperforming, but I persisted, analyzing various ads and metrics to see how I could optimize and turn it into a winning item.

Building the Website

With the right product in hand, we created a basic yet effective website. This included testing various pricing structures, such as offering $ 29 with free shipping, $ 34 with $ 5 shipping, and several other price points. Through extensive testing and data analysis, we eventually settled on a viable pricing strategy that maximized our conversions.

Setting Up the Ads

The next step was launching our ads through TikTok's Campaign Budget Optimization (CBO). Here’s a quick rundown of how to set up a CBO:

1. Navigate to the "Website Conversions" aspect of the TikTok platform.
2. Create your campaign and label it (e.g., "CBO - Videos 1 to 3").
3. Set a campaign budget, typically around $ 100.
4. Create ad groups, each containing one video.

This structure allows the campaign to allocate funds to the performing ads effectively. By running three different videos, we could determine which one resonated best with our audience.

Analyzing Metrics and Making Adjustments

The results from day one were less than stellar; we recorded a cost per click of $ 0.90 and a click-through rate (CTR) of just 0.89% — below our benchmark of 1-2%. However, we managed to achieve eight conversions. This data served as our foundation for optimization.

In subsequent days, we noticed our cost per conversion was escalating, which necessitated immediate adjustments. Instead of changing the entire ad structure, we focused on improving the ad hook to enhance engagement and decrease the cost per click.

Through diligent testing of new hooks, we achieved better results. Notably, on day four, our click-through rates had improved significantly. By modifying only the introductory hook while retaining the successful core ad structure, we managed to maximize engagement and profitability.

Scaling Operations

Once we identified winning ads, scaling was straightforward. I duplicated our successful campaigns multiple times, targeting different lookalike audiences and interests. This approach allowed us to spread our ad spend intelligently and maintain profitability. After 4 days, our total returns reached $ 6,200 against our initial $ 2,000 investment, which translated to $ 2,000 in pure profit.

We’re also planning to implement SMS marketing, email marketing, retargeting campaigns, and other strategies to increase our profit margins further. The future looks promising, and while we can’t predict the exact scaling potential of this product, we have established a solid foundation for future growth.

Conclusion

This entire journey illustrates the importance of understanding your metrics, iterating based on performance, and strategically managing your ad campaigns. With dedication and effort, you can replicate this success in your own dropshipping ventures.

Keywords

• TikTok dropshipping
• profit margin
• CBO
• product research
• ad strategy
• click-through rate
• cost per acquisition
• scaling operations

FAQ

Q1: How much did you spend on ads for the TikTok dropshipping campaign?
A1: We spent approximately $ 2,189 on ads.

Q2: What profit margin did you achieve from the campaign?
A2: We achieved a profit margin of 35.2%.

Q3: What was the overall revenue generated in 4 days?
A3: We generated a total of $ 6,200 in revenue.

Q4: How did you identify the winning product?
A4: We used a product research tool called "Miner" to find and analyze trending products.

Q5: What strategies did you implement after achieving initial success?
A5: We planned to implement SMS marketing, email marketing, retargeting campaigns, and upsells to maximize profitability further.