5 ways to use TikTok for your business (tips that actually work)

Introduction

Hello everyone! My name is Danica and welcome to my YouTube channel. Today, I'm excited to share with you five effective strategies to grow your business on TikTok. Having experienced tremendous success on this platform, I believe these tips can help you as well. However, keep in mind that what worked for me may not work for everyone.

1. Research and Observe

The first step to grow your business on TikTok is to conduct thorough research and observation. Start by exploring three key hashtags that are relevant to small businesses:

#smallbusiness
#businesscheck
#entrepreneur

Take some time to watch the videos under these hashtags, paying close attention to which ones resonate with you. Follow accounts that inspire you and analyze their most successful videos. Look at their presentation, the captions they use, the editing techniques, and the content itself. I often took notes on what made these videos stand out and went into the comment sections to see what viewers were saying.

2. Ask the Right Questions

After researching, the next step is to critically evaluate your own approach by asking yourself three important questions:

What are those videos missing?
What is unique about my business?
What key aspects do I want to showcase about my business on TikTok?

For instance, I found that injecting more personality into my videos could lead to greater engagement. Highlighting my business's unique selling points—like being based in New Zealand and using biodegradable shipping materials—has also attracted attention. Identifying these elements helped me align my content with what I want to convey to my audience.

3. Brainstorm Video Ideas

Once you've reflected on your unique attributes and audience needs, it's time to brainstorm video ideas. Create a list of potential topics and save trending sounds on TikTok that can complement your ideas. Keep in mind the previous questions as you create your content, ensuring it aligns with your brand's identity.

4. Optimize Your Filming Space

The fourth tip is all about your filming environment. A clean and organized space is crucial for engaging videos. When the setting is cluttered or unclear, viewers may lose interest and swipe away. Ensure that your filming area effectively communicates your message so your audience can easily grasp what you are presenting.

5. Post Consistently and Use Hashtags

Consistent posting can significantly boost your visibility on TikTok. Aim to share content regularly and make sure to use relevant hashtags to reach your target audience. Here are some effective hashtags to include in your posts:

#smallbusiness
#businesscheck
#entrepreneur
#forsale
#foryou
#fyp (for you page)

By combining frequent posts with strategic hashtags, you can increase the chances of your videos being seen by a broader audience.

Conclusion

In summary, here are the five actionable tips to utilize TikTok effectively for your business:

Research and Observe
Ask Yourself Key Questions
Brainstorm Video Ideas
Maintain a Clean Filming Space
Post Often and Use Hashtags

I hope you found these tips helpful! Feel free to drop your thoughts in the comments below, and I'll see you in my next video!

Keyword

TikTok
Business Growth
Research
Observation
Unique Selling Points
Video Ideas
Filming Space
Hashtags
Engagement

FAQ

Q1: How can I find inspiration for my TikTok videos?
A1: Research popular hashtags like #smallbusiness, #businesscheck, and #entrepreneur to discover trending videos and formats.

Q2: What types of questions should I ask myself before creating content?
A2: Consider what’s missing in other videos, what makes your business unique, and what key elements you want to showcase.

Q3: Why is a clean filming space important?
A3: A clean and organized filming space helps viewers clearly understand your message and keeps them engaged.

Q4: How often should I post on TikTok?
A4: The more frequently you post, the better chance you have of increasing visibility and engagement.

Q5: Which hashtags should I use for my business on TikTok?
A5: Consider using hashtags such as #smallbusiness, #businesscheck, #entrepreneur, #forsale, #foryou, and #fyp (for you page) to maximize reach.