5 NEW TikTok Growth Tips for Smaller Creators

Introduction

The TikTok algorithm has dramatically evolved, shifting from its familiar format of recent content to a more complex, interest-based system. This change impacts not only how videos are recommended but also what types of content tend to go viral. After five years on TikTok, here are five essential tips for smaller creators to thrive in this new landscape.

Evergreen content remains relevant and searches long after it’s posted. It includes topics like fitness advice, cooking recipes, or TikTok growth strategies, and can consistently attract viewers interested in those subjects. In contrast, trending content has a shorter lifespan but can draw immediate attention. To succeed, creators should blend evergreen content with timely trends. For example, if there's a surge in interest around a TikTok feature like search queries, creating content that connects this with evergreen wisdom can yield impressive results.

2. Give Your Videos Time to Breathe

Gone are the days when TikTok videos were evaluated within a mere hour or day. Now, it’s essential to let your videos breathe for up to 14 days. This timeline allows the algorithm to gauge viewer interest and engagement better. For instance, a recent video I posted gained initial traction but exploded in views only after the first week, illustrating that older content can find new audiences over time.

3. Optimize Your First 3 to 5 Seconds

The first few seconds of your video are crucial. Start strong with an engaging visual that captures viewers' attention, paired with intriguing spoken words that pique curiosity. Additionally, using text on the screen can help convey your message quickly, ensuring that viewers are drawn in before they even process your full message.

4. Peak Curiosity

Curiosity is a powerful driver in content creation. Whether through educational content or entertaining visuals, encouraging viewers to wonder about your subject can lead them to engage further. For example, a beauty video might tease three products for achieving flawless skin, prompting viewers to find out what they are. Creative strategies, like themed marble races featuring different characters, can also draw viewers in by making them curious about the outcome.

5. Focus on Viewer Retention (RVR)

Returning Viewer Retention (RVR) is the secret sauce to TikTok success. Build a relationship with your audience by incorporating your unique personality into the content. People are more likely to return if they feel a connection with you. Alternatively, find a niche or consistent style that viewers recognize, such as Mr. Beast’s unique competitions. Engage with your audience by replying to comments with follow-up videos, creating a binge-watching experience that keeps viewers returning to your profile for more content.

By implementing these strategies, smaller creators can navigate the new TikTok algorithm and foster a dedicated audience amidst the platform’s evolving landscape.

Keywords

TikTok algorithm
Evergreen content
Trending content
Viewer engagement
Returning viewer retention
Social media growth
Content creation

FAQ

Q: What is the TikTok algorithm, and how has it changed?
A: The TikTok algorithm has shifted from prioritizing fresh content to an interest-based model that focuses on recommending videos relevant to user interests.

Q: What is evergreen content?
A: Evergreen content remains relevant and can attract viewership long after it has been posted, as opposed to trending content, which typically gains temporary attention.

Q: Why should I give my videos time to breathe?
A: Allowing videos to maintain visibility for up to 14 days helps the algorithm assess viewer interest and engagement, often resulting in more views over time.

Q: How can I optimize the first few seconds of my video?
A: Capture viewers' attention with engaging visuals, tease intriguing information verbally, and use text on the screen to make your video's purpose clear quickly.

Q: What does returning viewer retention (RVR) mean?
A: RVR refers to the tendency of viewers to return to your profile and watch your videos repeatedly, significantly influencing your TikTok success.