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5 marketing strategies you NEED to try in 2024!

Introduction

So you want to grow your business in 2024 and you're looking for some marketing strategies to help you do it. You're in the right place! Let's dive into five marketing strategies that are trending this year and that you can use to really supercharge your business.

By the way, this article is brought to you by HubSpot. More on them later.

1. Email Marketing

Let's kick off with one near and dear to my heart: email marketing, specifically high-value email marketing. I like to call this high-value email marketing.

The power of email marketing lies in its ability to communicate with your audience without pesky algorithms affecting your reach. Email marketing is an owned channel, meaning you have full control. Now, many people fail in email marketing because they focus too much on building their email list rather than creating a robust content strategy.

Components of a Strong Email Strategy:

  • High-value content.
  • A consistent schedule.

For example, my email list has a 45% open rate because it contains high-value content sent consistently every Friday.

2. Influencer Marketing

Next up is influencer marketing. Despite being a tactic for years, influencer marketing is more effective than ever. The industry is projected to reach $ 24 billion by the end of 2024, and campaigns still offer an incredible ROI.

For those new to influencer marketing, it involves recruiting influencers or content creators to promote your brand. This not only provides exposure but also content for you to use. To successfully implement influencer marketing, refer to HubSpot's Ultimate Guide to Influencer Marketing, packed with customizable tools and templates.

3. Social Commerce

Social commerce is thriving, especially on platforms like TikTok Shop. TikTok Shop allows people to shop for products seamlessly within the app and even allows influencers to promote these products for commissions. Other platforms like YouTube and Instagram also offer features that let you sell directly through social media.

By integrating social commerce into your strategy, you cater to the 37% of people who prefer shopping through social media.

Did you know Gen Z uses TikTok more than Google for search? Yes, social search is becoming a big deal. Creating search-centric content is essential if you want to tap into this trend. Answering commonly asked questions in your field can significantly increase your reach.

Tools like YouTube's Research tab, TikTok Insights, and Instagram's Explore page can help you understand what your audience is looking for.

5. AI in Marketing

Lastly, AI is revolutionizing marketing. But remember, AI should enhance your marketing, not replace it. Use AI tools like ChatGPT for ideation but maintain creative control over your content. Repurpose your existing content using AI, but always add your own spin.

Utilize AI tools for:

  • Generating content ideas.
  • Enhancing your grammar and SEO.
  • Repurposing content into different formats.

Keywords

  • Email Marketing
  • Influencer Marketing
  • Social Commerce
  • Social Search
  • AI in Marketing

FAQ

Q: What makes email marketing so powerful? A: It offers direct communication with your audience and is not affected by algorithms.

Q: Is influencer marketing still effective? A: Absolutely. It is projected to be a $ 24 billion industry by the end of 2024.

Q: How can I leverage social commerce? A: By linking your products or services to your social media platforms for seamless purchasing.

Q: What is social search, and why should I care? A: Social search refers to people using social media as a search engine. Creating content that answers common questions can help you reach a broader audience.

Q: How should I use AI in my marketing strategy? A: Use AI to enhance your processes, such as ideation and repurposing content, but keep the final creative control to maintain your brand's unique voice.

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