- Published on
3 Ways To Get Affiliates on TikTok Shop to Sell FOR YOU
Introduction
One of the easiest ways to boost sales on TikTok Shops is by enlisting quality affiliates to promote your products. Just a few dedicated affiliates can generate significant sales, allowing you to relax while they handle the promotional efforts. TikTok has built an affiliate marketing program that connects shop owners like you with creators and pages that already have an audience interested in your products. This article will outline tangible steps to find and engage affiliates effectively.
1. Set Up Your Shop Plan
The first and most straightforward method for getting affiliates is to set up your shop plan. This task takes a mere few seconds and demands little to no effort on your part. Start by navigating to the affiliate marketing section in your TikTok Shop dashboard, then click “Get Started” to create your shop plan. This plan enables affiliates searching through the TikTok shop marketplace to discover your products easily.
It is crucial to set an attractive commission rate—consider offering at least 20% (or even 30%+) to entice affiliates. Even though this cuts into your profit margin, it can attract high-quality affiliates and provide valuable feedback on your products. You'll also benefit from quicker social proof on your product landing page, leading to higher conversion rates in the future.
2. Create an Open Plan
Once you're comfortable with the shop plan, the next step is to create an open plan. This plan focuses on specific products, allowing you to set tailored commissions for each item. This approach is especially useful for e-commerce sellers or drop shippers with varying profit margins. For example, if you typically markup products by 40%, offering a 30% commission means you still retain a solid profit.
However, if you feature products with lower markups (like 15-20%), you can utilize the open plan to restrict the commission accordingly or prevent those products from being promoted by affiliates entirely. Here, you can also decide whether to provide free samples for certain items, a choice that can depend on your budget and the product's cost.
3. Utilize the Targeted Plan
The final step is to implement a targeted plan, allowing you to proactively find influencers and reach out for potential partnerships. Start by ensuring you have a strong product-market fit; no influencer will want to promote a product that doesn’t resonate with their audience. Offer a competitive commission of at least 20% and consider providing risk-free samples to lower resistance to collaboration.
When reaching out, keep your message simple and engaging. Introduce yourself, express your admiration for their work, and suggest that you'd like to send them a free sample. Include details on how much they could earn per sale without overwhelming them with numbers. Once they express interest, you can further discuss the commission structure and setup, fostering a positive affiliate relationship moving forward.
In summary, here are three effective strategies for attracting affiliates on TikTok Shop: set up your shop plan for quick engagement, create an open plan for targeted product promotions, and use the targeted plan to proactively reach out to influencers. With the right approach, you can significantly boost the visibility and sales of your products.
Introduction
- TikTok Shop
- Affiliates
- Shop Plan
- Open Plan
- Targeted Plan
- Affiliate Marketing
- Product Promotion
- Commission Rate
- Social Proof
- E-commerce
Introduction
Q1: What is the TikTok Shop affiliate marketing program?
The TikTok Shop affiliate marketing program connects shop owners with creators who have audiences that would be interested in the shop's products.
Q2: How do I set up an affiliate shop plan?
To set up an affiliate shop plan, navigate to the affiliate marketing section in your TikTok Shop dashboard, click "Get Started," and follow the prompts to create your plan.
Q3: What commission rate should I offer to affiliates?
It is recommended to offer at least 20% in commission, and up to 30% or more if possible, to attract high-quality affiliates.
Q4: What should I consider when reaching out to influencers?
Ensure that your product fits well with the influencer's audience, create an attractive commission offering, and consider providing free samples to entice collaboration.
Q5: Will offering free samples guarantee sales?
No, while offering free samples can encourage influencers to create content, it does not guarantee sales. It's essential to choose affiliates who already have a good engagement rate and audience alignment.