2024 TikTok Study Presentation: Trend Predictions for 2025

Introduction

The third annual TikTok study revealed exciting new insights into how individuals and brands utilize the platform. This year, over 87,000 accounts and more than a million videos were analyzed, including images and carousels, which have become increasingly prominent formats. The aim was to understand user interactions and content performance to derive actionable strategies for brand growth and engagement on TikTok.

Overview

The study focused on both personal and professional TikTok accounts, categorizing creator accounts as personal accounts and professional accounts as those used by brands and influencers. The report found that the average posting frequency is at least two videos per week, varying by account size. Smaller accounts (0-500 followers) typically post less frequently than larger ones, who can post almost daily.

The analysis presented key findings on video length, noting a significant shift towards longer content. Videos between two and five minutes receive the highest engagement, a notable change from the platform's original short-form focus.

Key Insights from the Study

Posting Frequency: The average account posts at least two videos per week, while larger accounts post closer to one video daily.
Video Length: Videos ranging from 2 to 5 minutes are trending, indicating a user preference for longer, more engaging content.
Best Times to Post: Data indicates that posting on Mondays and Wednesdays yields optimal engagement, with late-night and evening hours seeing the most activity.
Engagement Rates: Overall engagement rates hover around 4.69%, with personal accounts slightly outperforming professional accounts in this metric.

The study also emphasized the importance of utilizing SEO practices to increase discoverability on the platform. Keywords in video captions, on-screen text, and hashtags play a crucial role in matching user search intents.

Best Practices

To effectively leverage this data, brands and creators should analyze their content against similar accounts and benchmark their performance. Testing different content types, lengths, and posting times can help identify what resonates most with audiences.

Engagement Statistics

Engagement is categorized into likes, comments, and shares. Notably, likes are the most common form of interaction, followed closely by shares, which can significantly increase a brand's visibility. The TikTok algorithm primarily uses the "For You Page" to recommend content based on user behavior and interests.

The study also provided insights into the effectiveness of using location tags in posts, emphasizing that these can enhance visibility, especially for location-specific content.

Keyword

TikTok Study
Posting Frequency
Video Length
Engagement Rates
SEO Practices
For You Page
Content Strategy

FAQ

What is the ideal posting frequency on TikTok?
The study suggests that posting at least two videos per week is optimal, with larger accounts often posting closer to one video daily.

What length of video performs best?
Videos that range from 2 to 5 minutes are currently showing the most engagement and views.

When is the best time to post on TikTok?
The best days to post for personal accounts are Monday and Wednesday, while professional accounts typically see higher engagement on Wednesday and Tuesday, with late-night hours also being effective.

How can I improve engagement on TikTok?
Enhance engagement by optimizing video content for SEO, using interaction-friendly formats, and maintaining a consistent posting schedule while testing various content types to see what resonates best with your audience.

Does using location tags help on TikTok?
Yes, especially for businesses and creators focusing on local content, location tags can improve visibility among users searching for location-specific content.