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$20,000 in Sales on TikTok! Expert Tips on How to Sell on TikTok Shop
Introduction
April Duplantis, a successful Etsy seller and TikTok shop owner, recently shared her journey from an online children's boutique to thriving in the print-on-demand (POD) world featured on TikTok. With her experience and perseverance, she offers invaluable insights and tips for anyone looking to find success on TikTok Shop.
The Journey to Print-On-Demand Success
April's entrepreneurial journey began with an online children's boutique, where she dropshipped products from vendors in the United States. Although she utilized a Shopify website to manage her sales, she encountered significant challenges when her Facebook account was wrongly shut down, resulting in the loss of her business overnight. This setback pushed her to explore new avenues of income and led her to discover print-on-demand.
It was through a YouTube search for traffic-driving strategies that she stumbled upon the concept of print-on-demand (POD). After understanding the potential of POD, she quickly abandoned her previous business model. Driven by determination, she immersed herself in learning everything about POD, which led to her launch on Etsy in May.
Her success on Etsy was remarkable, allowing her to generate significant sales while adopting a well-researched approach. In this process, she learned the importance of targeting niches and producing personalized items, especially for mothers and women.
Transitioning to TikTok Shop
April's transition to TikTok Shop was initially met with reluctance; however, after realizing she had the time after completing a year of quarterly designs for Etsy, she decided to give TikTok a try. To her surprise, the setup was quite similar to that of Etsy, and she quickly recognized the value of researching trending items. Her motto was simple: "Don’t reinvent the wheel." Instead, she focused on what was already selling.
Incredibly, her first sale on TikTok Shop came the very next day after opening, showcasing her effective method. Today, she reports achieving an impressive average of 30 to 35 sales daily, recently hitting peaks of over 60 sales a day.
Daily Operations and Content Strategy
April emphasizes the importance of consistent product posting. She aims to list a minimum of three items on TikTok Shop daily while also posting a minimum of two videos. To date, she has around 240 products on her TikTok Shop and continues to experiment with additional items as time permits.
Interestingly, April discovered that making sales on TikTok Shop doesn’t always require posting videos. In the last 28 days, she reported $ 20,000 in sales, only about 15% of which originated from her video content. This indicates that participating in TikTok Shop can provide financial opportunities without necessitating intense video-posting strategies.
Key Takeaways and Advice for New Sellers
For anyone eager to start selling on TikTok Shop, April offers some crucial advice:
- Understand the Violations: Be aware of the potential violations on TikTok Shop and always post original content.
- Research is Key: Watch videos from experienced sellers, use TikTok for product ideas, and analyze what is trending and selling.
- Don't Overthink It: Focus on listing products that align with what customers are already buying.
With her straightforward principles, April demonstrates that success is achievable through research and perseverance, and it’s possible to start today, list items, and make sales quickly.
Conclusion
April Duplantis’s compelling story illuminates the path from setbacks to successes in the online selling arena. Her ability to pivot from a failed venture to thriving in a trending marketplace serves as an inspiration for aspiring sellers in the print-on-demand and TikTok space.
Keywords
- TikTok Shop
- Print-on-Demand
- Etsy Seller
- Sales Strategies
- Niche Marketing
- Product Listings
- Social Media Selling
- Shopify
FAQ
Q: What strategies did April use to succeed on TikTok Shop?
A: April leveraged her successful Etsy business model, focusing on trending niches and maintaining consistent product listings.
Q: How many sales does April make on TikTok Shop daily?
A: April averages 30 to 35 sales daily, with recent peaks over 60 sales per day.
Q: Is it necessary to post videos on TikTok to make sales?
A: No, April found that significant sales can occur even without posting videos, though video content can still boost numbers.
Q: What advice does April have for new sellers on TikTok?
A: New sellers should understand TikTok's guidelines, research trending products, and focus on originality without over-complicating their strategy.