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$150k in 60 Days with Facebook Ads (Full Strategy)

Introduction

In today's article, we will explore the strategy that helped a clothing brand client increase their monthly revenue from $ 70,000 to an impressive $ 150,000 in just under 60 days on Shopify. This comprehensive approach focused on optimizing three critical areas: their website, Facebook ads, and SMS marketing. Let’s delve into each of these strategies and understand how you too can achieve similar success.

Website Optimization

The first step we took was to optimize the client's website to enhance the user experience and improve conversion rates. Here are the key adjustments made:

  1. Navigation Improvements: The website was restructured to organize products into clear dropdown menus. This made it easier for customers to find what they were looking for, including best sellers and new arrivals.

  2. Updated Call to Action: The call to action was emphasized with a strong headline, and the free shipping threshold was lowered. Originally set at $ 150, the threshold was adjusted to $ 125. This slight change encouraged customers to add another item to their cart, increasing the Average Order Value (AOV).

  3. Product Page Enhancements: Each product page now features multiple images, and the "Add to Cart" button was redesigned to be more visually prominent. A drawer cart was implemented to allow users to view cart contents without leaving the product page, enhancing the shopping experience.

  4. Informative Product Details: Essential information like descriptions, features, and sizing information were added in dropdown formats. This comprehensive approach allows customers to make informed purchasing decisions.

  5. Review Capturing: The site began utilizing a review-based app, providing social proof and helping to increase trust among potential buyers.

These straightforward tweaks significantly improved the website's conversion rates.

Facebook Advertising Strategy

Next, we tackled the client’s Facebook advertising strategy. Previously, the ad account had numerous disorganized campaigns, making it difficult to achieve any consistency in performance. We consolidated their ad strategy into three main campaign types:

  1. Top-of-Funnel Campaigns: We established dedicated prospecting and interest campaigns, optimizing them from a low return on ad spend (ROAS) of 1-2x to a robust 3x.

  2. Retargeting Campaigns: We implemented a retargeting strategy that was nearly nonexistent before, focusing on users who had engaged with the brand previously. This alone generated impressive returns, averaging around an 12x ROAS.

  3. Lookalike Audiences: We optimized lookalike audiences, pushing them into the 3-5x ROAS range by carefully selecting high-performing interests and broad audiences for scaling.

This strategic approach allowed for a significant increase in sales volume.

SMS Marketing Implementation

The third pillar of the strategy was implementing SMS marketing. This often-overlooked channel has proven to offer one of the highest open rates in digital marketing. Here’s what we did:

  • Conversational AI Tool: We integrated an AI-based SMS tool that initiates conversations with potential customers who abandon their carts. This tool reaches out and offers assistance or discounts, encouraging them to return to the website.

  • Remarkable Results: The client reported generating an additional $ 6,500 in sales from a mere $ 200 in ad spend after launching the SMS campaigns, achieving astonishing ROIs of up to 22x.

Conclusion

By optimizing their website, revising their Facebook ad strategy, and seamlessly integrating SMS marketing, we were able to help our client achieve remarkable growth within a short period. If you want to replicate this success in your own business, consider implementing these strategies and tools.

Keyword

  • Clothing brand
  • Shopify
  • Optimization
  • Conversion rate
  • Facebook ads
  • SMS marketing
  • Return on ad spend (ROAS)
  • Average Order Value (AOV)
  • User experience
  • Digital marketing

FAQ

Q1: How can I improve my Shopify store's conversion rate?
A1: You can enhance your website by improving navigation, updating call-to-action buttons, and providing comprehensive product information. Adding customer reviews can also build trust.

Q2: What is the best strategy for Facebook advertising?
A2: Focus on three campaign types: top-of-funnel for new prospects, retargeting for engaged customers, and optimizing lookalike audiences based on high-performing demographics.

Q3: Why should I consider SMS marketing?
A3: SMS marketing sees high open rates and can effectively recover abandoned carts, providing an additional revenue stream alongside traditional email marketing.

Q4: How quickly can I see results from these strategies?
A4: Many clients have reported significant improvements in less than 60 days after implementing these strategies, as seen in our case study.

Q5: What tools should I use for SMS marketing?
A5: There are many SMS marketing tools available that offer AI-based features to assist with customer engagement and cart recovery. Look for tools that integrate seamlessly with your existing platform.

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